September 2026

The AOE Mentoring Series: A Complete Guide to Building a Mentoring Culture

By Laura Merritt, Senior Account Manager for AOE; Kendra Trader, Marketing Coordinator for AOE; Emily Emanuelsen, Publications Manager for AOE; Bryce Barker, Director of Association Management for AOE

Mentoring is one of the most effective ways to develop talent, transfer knowledge and keep skilled professionals engaged. For AEC firms competing for a shrinking pool of experienced talent, that matters. To this end, our four-part series examines mentoring from four angles: its lifelong value, its role in onboarding, its impact across functions and its influence on leadership development. Read on to learn more about these insights:


Mentorship Has No Expiration Date

A common assumption is that mentorship belongs to the early stages of a career, but growth doesn't stop when you reach a certain title. According to a CNBC/SurveyMonkey survey of nearly 8,000 U.S. workers, 91% of employees with a mentor are satisfied with their jobs, yet only 31% of owners, presidents and C-suite executives have a mentor of their own. Our first blog highlights mentorship as a continuous, two-way practice, where senior leaders gain perspective and newer employees can share insight into emerging technology and workplace culture. In fact, 72% of DiversityInc Top 50 companies have reverse mentoring programs.


Mentoring Bridges the Onboarding Gap

Onboarding covers the logistics, but it doesn't always explain how teams collaborate or what success looks like within an organization. A mentor provides the context and connections that documentation can't. Our second blog highlights how mentors help new employees understand workplace culture, navigate communication norms and build relationships. That support can also improve retention: Knowledge at Wharton found a 72% retention rate among mentees, compared with 49% for employees without a mentoring relationship.


Cross-Functional Mentoring Expands What People Can Do

When professionals step into unfamiliar functions, the strategies that made them successful may not apply in the same way. Our third blog highlights how cross-functional mentoring helps professionals learn from expertise rather than titles while breaking down organizational silos. These relationships encourage collaboration and help employees develop skills outside their traditional roles. Research from Sun Microsystems found that mentored employees are promoted five times more often than those without a mentor.


Leadership Mentoring Turns Contributors Into Managers

The skills that earn a promotion don't always match what a new leadership role demands. Our final blog highlights how mentors help new leaders redefine success, strengthen communication and emotional intelligence, and develop strategic thinking. The payoff is measurable: MentorcliQ reports that employees in mentoring programs advance at a 19% higher rate than those who do not.


Pulling it All Together

Across all four blogs, one principle holds: mentorship is a continuous, two-way practice that supports people at every stage of their careers. A strong mentoring culture strengthens retention, transfers institutional knowledge and builds a reliable leadership pipeline.


AOE can help you build a mentoring culture that lasts. Get in touch with our team to learn more.

 

AOE News

Look who hired AOE! 

AOE is pleased to welcome Doka back to our list of treasured clients. With 160 sales and logistics facilities in more than 50 countries, Doka has a highly efficient formwork distribution network to ensure that equipment and technical support can be provided swiftly and professionally — no matter how big and complex the project. AOE will be assisting Doka in public relations and marketing efforts. We are excited to work with you Doka! 

AOE sponsors PTI’s Committee Days 

AOE is proud to serve as the Presenting Sponsor of Committee Days for our long-time client, the Post-Tensioning Institute (PTI). The event takes place Sept. 30 to Oct. 2 in San Antonio, Texas. As PTI concludes its milestone 50th Anniversary celebration, the PTI Committee Days will bring together industry leaders, technical experts and dedicated volunteers who help shape the future of post-tensioning through collaboration, innovation and committee work.


As the Presenting Sponsor, AOE is honored to support an event that fosters meaningful collaboration and industry leadership. Join us in San Antonio for three days of connection, discussion, and celebration as PTI closes out five decades of achievement and looks ahead to the next generation of innovation in the post-tensioning industry.


Don't miss the final event of PTI's 50th Anniversary year. Register today and be part of the conversations helping shape what's next for the PTI community.

Find more information and register here.

AOE sponsors ACPA’s Fall Committee and Board Meeting 

AOE is excited to be sponsoring and attending the Fall Board meeting for our longtime client, the American Concrete Pumping Association. To be held Sept. 24-26, the event will be located in Washington, D.C. One of the meeting's highlights will be an exclusive legislative update from ACPA's Washington advocate as well as representatives from OSHA for an open discussion focused on strengthening our partnership with the agency.  

Join us by registering today!

Bold ideas take the stage: AOE sponsors ASCC Concrete Lunch & Launch

AOE is proud to sponsor the ASCC Concrete Lunch & Launch on Thursday, Oct. 1, 2026. This exclusive stage gives ASCC associate members six minutes each to pitch new products and innovations directly to the contractors and leaders shaping the future of concrete. Drew Burns, Director of Client Strategy for AOE will moderate the presentations. AOE is happy to support a great event aimed at sharing ideas and showcasing innovation.  

Marking 30 years of CIM

For 30 years, AOE client, the Concrete Industry Management (CIM) program has built more than careers—it has built a strong, proud community. To celebrate CIM’s 30th anniversary, a month-long social media campaign invited students, alumni, industry partners and supporters to download a commemorative badge, print it, take a photo holding it and share their story using the campaign hashtag, while tagging CIM’s official accounts. The result was a powerful stream of user-generated content that showcased the people, places and experiences that make the CIM community so special.


Featured in the “CIM Proud” photo gallery, these submissions turned a simple badge into a visible symbol of connection, pride and shared purpose across the industry. The campaign not only celebrated CIM’s legacy but also reinforced the strength of its community as it looks ahead. Do you have an anniversary you would like to celebrate? Contact AOE today to help bring your story to life.

AOE facilitating the ACI 318 International workshop next month

Headed to Atlanta for the ACI Convention next month? Connect with Drew Burns, AOE's Director of Client Strategy, as he’ll be there to facilitate the ACI 318 International Workshop on Saturday, Oct. 10.

The workshop supports the ACI 318 Committee's initiative to build a strategic roadmap for a globally adaptable code framework. Drew and the attendees will work to identify administrative barriers to international adoption while respecting local regulatory environments and maintaining U.S. standards.


We are looking forward to the workshop and building out a strategic roadmap for their work. Say hi if you are there!

 

Reviewing the trends of 2026 and looking ahead to 2027

Precision, authenticity and efficiency. These three principles helped define AEC marketing in 2026.


As we head into fall, it's a good time to look back at the trends that shaped the industry this year—from smarter audience strategies and stronger brand engagement to the growing role of AI in everyday marketing workflows. Throughout our 2026 blog series, we took a closer look at these trends and shared practical strategies to help AEC firms adapt, connect with their audiences and make the most of the changing marketing landscape.


Below, you'll find a quick infographic highlighting the key 2026 trends. For a deeper look at each one, explore the full 2026 series here.

But while it's important to understand where we've been, the bigger question is: What's next?


As we look toward 2027, we want to hear what's happening in the real world. What organizational challenges are you facing? How is your marketing strategy changing to keep up with shifting priorities and expectations? What social media goals are at the top of your list, and what are you hoping to accomplish in the year ahead? Your insights will help us identify the trends, challenges and opportunities that will shape AEC marketing in 2027.



Your experience and perspective can help shape our next trends report. Take our short 4 question industry survey and help us identify the marketing trends AEC firms should be watching in 2027. 

 

AOE is excited to announce our popular education summit is going virtual! Go back to school with us this fall with these exciting virtual options:

Wednesday, Sept. 23 1pm EST - Strategic plans that actually work: Building organizational and tactical roadmaps with staying power

Speaker: Drew Burns, Director of Strategic Planning for AOE


Your team built consensus, produced a polished plan and then watched it gather dust six months later. The problem is rarely ambition. It is structure, ownership and connection to daily operations. In this session, AOE draws on deep experience in strategic planning and association management to walk you through a proven framework for plans that align with your mission and translate into accountable action.


Ready to build a plan your team will actually use? Register now and join us.

Wednesday, Oct. 21, 1pm EST - Knowing your audience: Concrete construction insights that sharpen your strategy

Speaker: Drew Burns, Director of Strategic Planning for AOE


Concrete construction professionals have distinct motivators, professional identities and decision-making patterns that set them apart from broader A/E/C segments. When your messaging ignores those differences, programs go underattended and engagement stalls. Drawing on decades of direct experience supporting associations, firms and organizations across the concrete, building and design industries, AOE shares observed patterns in how this audience consumes information, responds to messaging and makes decisions. You will leave with practical, audience-specific insights to sharpen your marketing, communications and member engagement strategies.


Register today to reach this audience the way it actually thinks and behaves.

Wednesday, Nov. 4, 1pm EST - Beyond adoption: Turning AI into measurable performance

Speaker: Emily Emanuelsen, Publishing Coordinator and Laura Merritt, Senior Account Manager for AOE



Most technical organizations have adopted AI, but few extract its full value. Treating it as a basic search tool or writing aid leaves your biggest opportunities on the table. This session presents AOE's field-tested framework for meaningful integration: role-specific best practices, standardized prompt workflows, governed content pipelines, early legal and compliance protocols, internal knowledge-sharing networks and upskilling that builds critical thinking alongside technical skill.


Register today to close the gap between surface-level use and high-value, performance-driven results.

Wednesday, Dec. 2, 1pm EST - Mastering association governance: Insights from the field

Speaker: Bryce Barker, Director of Association Management for AOE


Boards often stall on unclear roles, slow decisions and a growing gap between board activity and organizational strategy. Left unaddressed, that friction reaches staff operations, member experience and mission delivery. In this session, AOE draws on decades of association management and board relations experience to show what strong governance looks like in practice. You will leave with tools to clarify roles, sharpen decision-making and align board work with strategic direction.


Register today to strengthen your board and improve organizational outcomes.

 

Advancing Excellence Podcast

Why Local Matters: The Power of Regional Promotion and Leadership in the Concrete Industry


In this episode AOE's Drew Burns, Director of Strategic Planning sits down for a one-on-one conversation with Brett Ruffing, Executive Director of the Kentucky Concrete Association, to discuss why local engagement matters, how regional promotion directly impacts industry growth and much more.


Click here and listen in on their conversation.

Are you a regular listener?

Advancing Excellence is a weekly podcast hosted by AOE, serving the AEC industry. The Advancing Excellence podcast shares tips and ideas for marketing, events, strategic planning, crisis communication, organizational management, thought leadership and more.


Recent episodes:

 

AOE co-authors new leadership book: Marketing for Leaders

AOE President Kimberly Kayler and Senior Account Manager Laura Merritt contributed Chapter 6, "Lead with trust in times of crisis," in Marketing for Leaders, published by Indigo River Publishing as the third volume in the For Leaders anthology series.


Built for small and mid-sized business owners and entrepreneurs, the book spans 11 chapters on leadership and marketing competencies. The chapter breaks down the principles of effective crisis communication: transparency, simplicity, timely updates and centering your people.


Available for purchase now on Amazon.

Listen to their podcast here.

Learn more about AOE's crisis communications services.

 

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Copyright 2026 by The AOE Team.