Growth of Tracking Apps

April 6, 2023

Issue 245

In a world full of emails requesting location updates and on-time delivery status, there is a need for simplified tracking and tracing. Tracking is the new buzz word in logistics, quickly spreading as an industry norm. As often as technology changes, so does the trucking industry. The recent development and use of mobile tracking apps are designed to benefit all parties involved. FourKites and MacroPoint are some of the frontrunners paving the way to this new norm.


It’s no surprise that shippers find value in tracking apps, but drivers and dispatchers can receive benefits from implementing these apps, too. They can reduce the amount of inbound calls from brokers and shippers, while also being able to provide timely updates in a matter of seconds. With these location updates just a click away, many shippers are now requiring compliance in order to move their freight. Demanding certain percentages of compliance in order to continue growing and even keeping their business. Brokers are having to adapt to keep up with these requirements by taking the extra steps to get carriers tracking through the apps. Through working together to meet the requirements of shippers, carriers and brokers can improve performance benchmarks and make the tracking process more simple.


Though these apps are helpful, it can be very overwhelming for drivers with how many different apps there are. Many carriers are trying to get integrated through their ELDs in order to save time and assure tracking is completed on every load. The Allen Lund Company has entered the tracking arena by developing our own app with the hopes of being a one-stop shop for these many tracking apps. ALC will continue to improve its app by adding more features for the carrier. By adding value to the ALC Carrier app, customers and carriers will benefit from improved communication and accurate tracking data.


These mobile tracking apps aren’t going away, so compliance is key. It won’t be long until it’s required amongst every customer. Many of these apps work similarly so it’s only a matter of time before most, if not all, drivers become familiar with the process, giving us a better chance of meeting compliance requirements. It’s exciting to see how far technology has advanced the logistics industry as we look forward to the future. 

Available Loads
Paul Blanco
Allen Lund Company
MarCom - Los Angeles

Josh Rivera, ALC St. Louis

Josh studied at Western Illinois University where he received a bachelors in Marketing. Josh has been working in the St. Louis office for 5 years as a broker. Out of the office, he is a musician who enjoys playing the drums and ukulele. He has two dogs, Bella and Louie, who love to play and keep him busy.

~Shows We're Attending & News ~

TIA 2023 Conference

April 19 - April 122

click here for more information

CMPA 2023

April 25 - March 27

click here for more information

Borderlands: RXO invests $30M, expands logistics operation in South Texas

EPA OKs California Rules Phasing Out New Diesel Trucks

Website offers a list of the 'The best truck stop eats in every state"

The Allen Lund Company is a proud sponsor of OOIDA daily podcasts and proud member of NASTC.
↓ Check it Out ↓
Ask The Trucker "Live"
w/ Allen Smith
The #1 Trucking Show on Blog Talk Radio. Focusing on Driver Health, Careers, Regulations, and the Important Issues facing the Industry.
Raman Dhillon Show
Raman Dhillon Show brings you Punjabi Trucking 360, The first weekly news, new laws, and information program designed specifically for North America's Punjabi Trucking Industry.

About Allen Lund Company:
Specializing as a national third-party transportation broker with nationwide offices and over 600 employees, the Allen Lund Company works with shippers and carriers across the nation to transport dry, refrigerated, and flatbed freight; additionally, the Allen Lund Company has an international division licensed by the FMC as an OTI-NVOCC (#019872NF), and a software and logistics division, ALC Logistics.

Visit our website
Twitter  Instagram  Linkedin  Youtube