Summer 2018 Newsletter

Eat well. Do good! 

This year, our staff bbq was catered by Project Renewal's City Beet Kitchens, a full-service catering company that provides employment opportunities to formerly homeless and unemployed individuals who were trained at Project Renewal's Culinary Arts Training Program.

The food was delicious, the staff was delightful, and we all had a great time while supporting an important cause. You can learn more about them at City Beet Kitchens. We're always proud to support our nonprofits! 

Our Team is Expanding - We're Seeking a Junior Level Communications & Public Relations Professional

We're a boutique communications firm serving the nonprofit sector is seeking a communications and public relations professional with two to five years of experience.  We are looking for a creative, high-energy  individual who excels at writing, has experience with traditional and social media, is interested in various public policy issues, and easily multitasks.

Pitching Notes: Madina Touré
Education Reporter, POLITICO New York

Madina  TourĂ© is the New York City education reporter at POLITICO New York. She received her bachelor's degree in political science and French at Barnard College and her master's degree in magazine, newspaper, and online journalism at the S.I. Newhouse School of Public Communications  at Syracuse University. She covered general news in the  neighborhoods of College Point, Flushing, Whitestone, and Fresh Meadows  at the TimesLedger Newspapers in Queens from 2014 to 2016 and New York City politics at the Observer from 2016 to 2018. She started covering education at POLITICO in June. 

How did you come to work in journalism? 

I've always enjoyed writing - I've kept journals since I was in elementary school. At the time, I knew that that was what I wanted to do merely because I liked writing and the idea of interviewing people and being on the scene seemed cool. But as I got older, and particularly when I started working for the student-run newspaper, Columbia Daily Spectator, while I was in college as well as my experience writing for the local paper in Syracuse when I was in grad school, I started to really see how writing and reporting and telling people's stories can help make a difference - and influence policy and bring about reform. 

What do you currently cover as a reporter? 

I'm covering education for POLITICO New York. The focus is citywide education policy and politics - so the public school system and higher education.

What kinds of stories are particularly interesting to you?

I like hyperlocal/local news and focusing on what's happening in neighborhoods and communities. I very much enjoy reporting on spot news and issues of the day, if you will, but I'm passionate about the untold stories. There are certain issues as well as groups or communities that do not get covered enough or well - especially people of color and marginalized communities. My family is African and Muslim, so it's an instinct to also think about that, too. 

What advice do you have for people who want to pitch you? 

I think it's important to know both the publication's specific area of focus and what individual reporters are covering. I also have some specific issues that I'm very interested in, such as immigration. I don't expect people to read every single thing I write, but I always appreciate people who say "I know you love to cover XYZ" or "You've done a lot of reporting on XYZ, so I thought this might interest you." Sometimes they'll tag me on Twitter for certain press conferences, events, and rallies, too. It's always nice when people take the time to look at what I'm interested in and what types of stories I tend to cover. 

What are some common mistakes that people make while trying to pitch you? 

Sometimes I get random story pitches that have absolutely nothing to do with my beat - it's always good to know both the publication's specific area of focus and what individual reporters are covering. 

Our focus at Anat Gerstein is on nonprofits - what are some tips on how nonprofits can best pitch you or colleagues? 

I think that there are a lot of sub-areas within the education beat: immigration, homelessness, police reform, language access, etc., and there are plenty of nonprofits that specialize in those and other areas and work on policy initiatives. 

How should people reach you to pitch a story? 

The best way to reach me is by email at

Our  Jeff Simmons Launches Second Show on WBAI 99.5 FM on Thursdays

This August, our Executive Vice President Jeff Simmons launches a new call-in show - Fair & Unbalanced - on WBAI 99.5 FM on Thursdays at 5:00 p.m. Jeff is cohosting with Joel Berg, and both also continue to cohost WBAI's City Watch show on Saturdays at 10:00 a.m.

Our Clients Are In The News!

Our nonprofits have been busy! Check out examples of recent press stories we've placed. To see more that we have worked recently, visit us on Facebook:

The Alliance for Positive Change
Spectrum Noticias NY1

Brooklyn Daily Eagle

Asphalt Green

Breakthrough New York
New York Post

Citizens Housing & Planning Council
New York Daily News

Community Access
Mental Health resources: How to help and find help

Flatiron/23rd Street Partnership

Girl Scouts of Greater New York

Institute for Community Living
AM New York

National Yiddish Theatre Folksbiene
The New York Times
National Yiddish Theatre Folksbiene
New York Post

Project Renewal
The New York Times

News 12 the Brooklyn

Women's City Club of New York
City Limits

The Workmen's Circle
The Jewish Journal

Associated Press

The Wall Street Journal