April 2020
HCI Monthly News & Updates
Message from our Board Chair

Hello my friends! These are strange times we are living, aren’t they? At least we are not alone. I take some comfort in knowing that this isn’t just a fluke thing that is affecting one town, or one company. We are all in this together. Some of you are working from home now, some of us are still arriving at the bank every day. It’s easy to get caught up in the daily reports and news articles with the recent numbers and scary stats. Turn it off. 

My favorite news stories right now are the videos of people entertaining from their balconies, pictures of the front windows of homes decorated for you to see as you drive by – feel good stories. That is what is needed right now, to feel good. As a club director, now is a time to reflect and refocus. Focus on people. Reach out to your club members and see how they are doing, or if they need anything. I spent most of last week calling 100 customers to let them know we were cancelling a luncheon. Each call started with a giggle and a “duh” type comment, and then we would converse for about 5-10 min. I knew the luncheon wasn’t going to be the main point of the call, it was the joy to hear a familiar voice on the phone. Most of our customers are staying home, so the opportunity to visit with someone is golden. Our positions at the bank have shifted. Our focus of selling trips and creating experiences have now turned into just being there.
HCI has started having Rally Conference Calls for any directors, partners and PTOs that can participate. It’s nice to know we can still reach out and talk to someone, even if there isn’t an answer at this time. Be there for each other. Our conversations may be different than usual, but we are still in this together.
I have said this many times and I’ll say it again, you can always call me. I’m here for you whether you have club questions or just want to talk about how things are in our towns, or to let me know where to score some toilet paper!

“We can’t help everyone, but everyone can help someone.” – Ronald Reagan

Air Hugs!


Melanie Davis, CBCD
Farmers Savings Bank & Trust
Vinton, IA
Letter to the Membership from HCI's Executive Director
Dear Friends,

This first Quarter of 2020 has seen tremendous disruption to financial institutions and travel companies across the country. Indeed, the Covid-19 (Coronavirus) has impacted every facet of American life and caused all of us to give careful consideration to our business and personal decisions to maintain our health and safety including our loved ones and our very valued customers and partners.

Each member of HCI has been impacted – Bank Club Directors, Partners and Preferred Tour Operators (PTOs). We are incredibly fortunate during these times to have each other. We are all doing business together and are better because of it. 

Travel restrictions and event cancellations and postponements are incredibly disruptive to normal business practices. However, they are necessary to insure the health and safety of all our customers and each other. No one wants anyone to contract the virus, get sick or to help spread it. We all want this danger to pass. The recommendations of the Center for Disease Control and Prevention (CDC) and World Health Organization (WHO) as well as the legal implications of local and national States of Emergency help to give everyone direction on what to do, when to do it, evaluate the risks, and ultimately make decisions in the best interests of our customers. Most businesses and destinations cite the recommendations of the CDC and WHO as their guidelines to determine what they should be doing to ensure the safety and health of all people.

Here is what we know and want to share with you today:

We continue to be your organization providing education and connection in ways that are often difficult to do alone and can best be done by an organization representing many of your Peers. To that end, here are some of the actions that we have undertaken recently:
  • We have created a Covid-19 Response page on our website dedicated to updates and advisories on COVID-19.
  • We have established and begun a series of RALLY CALLS, which are free conference calls that segments of our membership can join to discuss specific agendas of their own or an agenda HCI has created. We have had 3 RALLY CALLS already in this first week and have two more scheduled for next week.
  • We are in personal contact on an individual basis with each PTO to discuss the impact on their business and how our banks are responding.
  • We remain open and welcome all calls from anyone about any topic.
  • Tina is randomly calling a number of members every day, just to check in and see how they are doing and offering any assistance.
  • Our annual Board Meeting will be conducted this Spring by teleconference call, during which we will conduct our normal business (2020 wrap up and 2021 planning) and spend time on adapting our business to the new outlook due to the COVID-19 impact.
  • More in the days to come. 

The HCI family is exactly that – a family. As a family, we care about all of our members and their families and their customers. We know that the professionals we meet and get to know at Peer Group conference, in our offices and online care about each other and want each other to succeed and to be safe.

When Bankers, Partners and PTOs do business together we do it with respect, care and understanding that the future for all of us includes each other. 

Stay healthy and safe!

Very best regards,

Ted Nelson
Executive Director

New Webpage
We have set up a new page on our website to post content related to the coronavirus. You can access it from the menu bar at the top of our homepage - www.HeritageClubs.com - or use this link.

Rally Calls
We hope that you will join us for the membership Rally Calls to share concerns, strategies and best practices with each other. Together, we will get through this crisis!

Check out HCI's Covid-19 Response site for details on our next call.
reminder ribbon

Back in January the HCI office moved to Wisconsin. Please make note of our new address for payments, newsletters and any other correspondence that you send.

PO BOX 363

The phone number remains the same: 952-835-6543.