June 2021

The monthly electronic newsletter of the Hillsborough County Medical Association.
Scroll down to view these topics:

  • HCMA's 118th President
  • COVID-19 News
  • Pertinent Information
  • From the Board of Medicine
  • Physician Wellness
  • Personal News
  • Spotlight on Savings
  • Classified Ads
  • The Bulletin
  • Upcoming Events
Congratulations Dr. Silverfield!
HCMA's 118th President
Dr. Joel Silverfield was installed as the 2021-2022 HCMA President on May 11th, during a small gathering hosted by him and his wife Nancy (pictured).

COVID-19 News
In case you missed it...
On May 26th the HCMA held the Sixth in a series: Virtual COVID-19 Town Hall.

Expert panelists included: Dr. Margarita Cabrera-Cancio, Dr. Douglas Holt, Dr. Kami Kim, Dr. Charles Lockwood, & Dr. John Sinnott. The event was moderated by Dr. Joel Silverfield, HCMA President.

Approximately 1 hour, 5 minutes.
Pertinent Information
Free Furniture
The HCMA is downsizing! The following items are available at no charge, the only caveat is that you arrange for pick up.

These items are available immediately - contact Elke Lubin for photos:

Gold board room chairs (15)
Side chairs (21)
Couch and wing-backed chair
2 traditional styled occasional chairs
2 fan-backed Windsor style chairs
Magazine rack
File Cabinets
Board room tables (three 7ft tables, and one 6ft table)
Decorative framed art
Bookshelves (light and dark-colored)
Room divider panels
2 mirrors (small & large)

The following items will be available on June 21st:

Executive Desk suite (4 piece Exec desk station)
2 regular desk sets (desk and credenza)
1 unique credenza – not part of a set

If you would like to secure any items contact Elke Lubin. FIRST-COME, FIRST-SERVED BASIS.

Items for sale
Seven pieces from the American Masterpiece Collection by Hickory - contact Elke Lubin for photos and pricing:

Console table
Large China cabinet
2 - Sideboards
Coffee table
Rolling drop leaf bar
New bill would criminalize providing emergency care to children
A new bill, HB 241, has been passed in Florida that has the unintended effect of making it a first-degree misdemeanor for a physician to provide emergency or urgent medical care to a child at a sporting event or the scene of an accident without the consent of the child’s parents. If signed into law, this will have a devastating impact on Florida physicians’ ability to deliver necessary, immediate emergent care to children. 
That is why the FMA is asking physicians to contact Gov. Ron DeSantis immediately and urge him to veto this legislation. On May 14, the FMA, along with the Florida Osteopathic Medical Association and several medical specialty societies, sent a letter to Gov. DeSantis calling for the veto. But nothing will have more impact than personalized letters or emails from Florida physicians. Helping the effort to get this legislation vetoed is easy. You can email the Governor at GovernorRon.Desantis@eog.myflorida.com or send a letter to: 
The Honorable Ron DeSantis 
Governor, State of Florida 
PL 05 Capitol 
400 South Monroe Street 
Tallahassee, Florida 32399 
Physicians who serve Florida Medicaid patients must enroll before Oct. 1
Physicians who provide services for Florida Medicaid patients are required to enroll as participating providers with Florida Medicaid in accordance with federal requirements. This includes those who refer Florida Medicaid patients for other services, order services such as laboratory and imaging, serve as the attending physician in an institutional setting, and prescribe prescription drugs. Effective Oct. 1, 2021, any fee-for-service claim submitted to Florida Medicaid that identifies a physician who is not enrolled with Florida Medicaid will deny, and the billing provider will not receive reimbursement. This includes claims that identify a physician who only referred or ordered other services, and pharmacy claims. Additionally, Florida Medicaid patients will not be able to fill or refill prescriptions prescribed by physicians who are not enrolled. If you are a physician who provides any of these services, it is urgent that you enroll with Florida Medicaid before Oct. 1. Complete the online application process here. For more information about the Referring, Ordering, Prescribing, and Attending (ROPA) provider enrollment initiative, visit Florida Medicaid’s ROPA Provider Enrollment page.
New requirement for Medicaid home health claims effective June 21
As required by the federal 21st Century Cures Act, Medicaid home health claims must be submitted through the health plan’s electronic visit verification (EVV) vendor. Effective for dates of service beginning June 21, 2021, the Statewide Medicaid Managed Care (SMMC) health plans will deny all claims for personal care services and home health services submitted outside of their EVV vendors. Read more in this update from AHCA, Florida’s Medicaid program administrator.
Doctors tell how to make the most of telehealth visits
As things head toward a new normal, lawmakers and insurers, including Medicare, are debating how to proceed, the biggest question being whether to continue reimbursing providers at the same payment rate as for in-person coverage once the covid public health emergency ends. Read more.
HCMA's Annual Membership Directory serves as a resource for physicians, their staff, and the public. The Directory will be published this summer and will be available in both print and digital formats. It will be mailed to every member and is available to the public - a great opportunity to give you additional exposure.  HCMA members receive special pricing to advertise in the Directory.
The HCMA continues to partner with E&M Consulting to manage the project, including advertising sales and layout/graphic design. View the 2020-2021 Directory.
If you have any questions or would like to advertise, please contact an E&M sales associate at 800-572-0011 or advertising@emconsultinginc.com
Hurricane season is here
June 1 - November 30 represents hurricane season, sharply peaking from late August through September; the season's climatological peak of activity occurs around September 10 each season. Download the 2021 Hillsborough County Disaster Preparedness Guide here.
From the Board of Medicine
Notification of Renewal Deadline Extension
As part of the response efforts to the Novel Coronavirus 2019 (COVID- 19), State Surgeon General Dr. Scott A. Rivkees issued Emergency Order 21-001 extending the licensure renewal expiration date until June 30, 2021, for any professional license issued by the Department with upcoming licensure renewal deadlines.
The license expiration date for Medical Doctors expiring January 31, 2021, has been extended to June 30, 2021
The full version of the State Surgeon General’s Emergency Order may be found at https://www.flhealthsource.gov/pdf/DOH-EO-21-001.pdf
Help Center
Visit the Florida Board of Medicine Help Center – an online tool for applicants, licensees, and the public to search and access our Frequently Asked Questions (FAQs), contact the BOM office, and learn “how to” do business with the board. Links to the address update process, renewing your medical license, and CME FAQs can be found here.
Physician Wellness
Why health organizations should commit to fighting physician burnout
Now more than ever, health systems and organizations must commit to fighting physician burnout. Find out three reasons why. Read more from the AMA.

Q&A: Why improving physicians’ well-being is an ongoing journey
AMA member William Barish, M.D., reflects on his role as chief wellness officer and how he has had to adjust well-being efforts around COVID-19. Read more from the AMA.
The HCMA Foundation Physician Wellness Program provides a safe harbor for members to address life difficulties. Members can receive up to six completely confidential, counseling sessions within 12 months, at no charge. Learn more by clicking below:
Personal News
A doctor in the House...
On April 15, Dr. Michael Cromer, HCMA Past President, served as the Doctor of the Day during the legislative session. Dr. Cromer was sponsored by Rep. Susan Valdes, pictured above on the House floor.
While serving as the Doctor of the Day, Dr. Michael Cromer met with Speaker of the House, Rep. Chris Sprowls.
A parade to honor healthcare workers and Veterans...

...was held in Ybor City over the weekend. Dr. Cromer was asked by the Rough Riders, the event organizers, to ride in the parade to represent Tampa physicians.

Dr. Cromer and his wife, Carol, had a good time representing the profession of medicine!
The doctor of underwater photography
The May Retirees Lunch Bunch special guest was Dr. Andy Malbin. Dr. Malbin learned to scuba dive in 1973 and has been taking underwater photos since the early 1980s. His dive travel has taken him all over the world. He has been in the water with sea creatures as large as sperm whales, whale sharks, and great white sharks and as small as pygmy seahorses.
Dr. Malbin shared his amazing underwater photographs and the stories that go with them!
For more information about HCMA's Retirees Lunch Bunch, contact David Lubin, MD
Spotlight on Savings
Jensen Anderson Wealth Management, LLC is a financial planning firm dedicated to serving physicians for over thirty years. HCMA members receive a Comprehensive Financial Plan at a discounted rate of $500.00 (a $1,500 value). This opportunity will give any HCMA member who may already be working with a planner to have someone take a second look at their plan or if you have not created a plan, this is a great opportunity to do so. For additional information, please visit: www.physicianswealthplanning.com or contact Jennifer Joyce, Executive Assistant, at 813-287-8379 or email her at JenniferJoyce@financialguide.com to schedule a meeting. 
Classified Ads
AdventHealth Carrollwood is currently recruiting another experienced, board-certified general surgeon for Carrollwood, FL, which serves the surrounding counties of Hillsborough County. This is a busy community surgical hospital. The hospital is located only 15 minutes from AdventHealth Tampa, our tertiary center. The award-winning hospital has 103 licensed beds (adding 16 by the end of the year) and over 35,000 ED visits per year. A freestanding offsite Emergency Room with 12 beds also serves the area nearby in Westchase. AdventHealth Carrollwood has received the 2021 Leapfrog Top General Hospital award, Leapfrog Straight A's since 2015. With the addition of another general surgeon, call will be 1:4. There are currently 2 employed physicians and another starting soon in the employed group, AHMG Surgical Specialists at Carrollwood. A Da Vinci Robotic Surgical System, XI, is also located at the hospital for minimally invasive surgeries. The Westchase Care Pavilion will be opening in Summer 2021 near the AdventHealth Westchase ED.
Contact Kirsten Quinlan, AVP Physician Recruitment
AdventHealth Carrollwood is recruiting another board certified/board eligible GI to their experienced and established employed group of 2 GI's in Carrollwood, FL, a Tampa suburb. A bread and butter GI is needed due to increased community need. The practice is affiliated with the AdventHealth Digestive Disease Institute just 15 minutes away at our tertiary hospital in Tampa, FL. The award-winning hospital has 103 beds and over 35,000 ED visits per year and serves the surrounding communities of Hillsborough County. A freestanding offsite Emergency Room also serves our neighbors in the community of Westchase. The hospital has been awarded the 2021 Leapfrog Top General Hospital award and straight A's for Leapfrog Safety since 2015. With the addition of another GI, call will be 1:3.
Contact Kirsten Quinlan, AVP Physician Recruitment
For information on how to place a classified ad in Enews, contact Elke Lubin at the HCMA or complete and return this form.
The Bulletin
The most current issue of HCMA's quarterly publication can be viewed online by clicking here. Previous issues are also available.
For advertising information, contact Elke Lubin, Managing Editor, or view the advertising opportunities on the HCMA website.
Upcoming Events
Beginning July 1, 2021
Hillsborough County Medical Association
3001 W. Azeele St.
Tampa, FL 33609


2021 FMA Annual Meeting
August 30 - September 1
Hilton Bonnet Creek, Orlando
Delegates are needed! The HCMA delegates to the FMA will prepare, support, and debate resolutions and policy on the floor of the House of Delegates.
Anyone interested in serving as an HCMA delegate or submitting a resolution for consideration, please contact Elke Lubin at 813.253.0471.
HCMA Membership Dinners
Westshore Grand Hotel
September 14 & November 9
The social hour will begin at 6:30pm.
Watch your email for details!