January 2019

NSGA Launches
Verified Independent Dealer Program

Sporting goods retailers and team dealers have been under siege in recent years from a variety of forces. NSGA is launching the Verified Independent Dealer Program to recognize the most qualified independently owned retailers and dealers in all segments - including hockey - of the sports industry.

The NSGA Verified Independent Dealer Program is designed to share the benefits of working with an industry expert who delivers unmatched customer service. It will be a symbol of excellence similar to other industries.

There will be two tiers of NSGA Verified Independent Dealers - MVP and All-Star - based on criteria that includes sales experience and volume, years in business and industry knowledge and expertise. The ultimate goal of the program is to help participating retailers and dealers grow business opportunities with current and potential customers.
Read more 

Deadline Approaching for Class of 2020
Hall of Fame Nominations

Do you know someone who deserves consideration for their contributions to the sporting goods industry? Nominate them for the Sporting Goods Industry Hall of Fame. The deadline for nominations for the Class of 2020 is February 22! 
Read more


Most NHL Goalies Feel Right
With White Pads

Carey Price of the Montreal Canadiens and Marc Andre-Fleury of the Vegas Golden Knights have occasionally played with colored goalie pads. But the rise of goalies wearing white pads through the years comes from the belief it that players think they have more open space to shoot.

NHL All-Star Game Features
Eco-Friendly Jerseys

The adidas jerseys worn by players during the NHL All-Star weekend featured repurposed and upcycled materials in order to bring attention to the movement to protect the oceans.

Equipment Manager Believes Broken
Sticks Happen More Often

An equipment manager for the Regina Pats of the Western Hockey League believes broken sticks happen more often with composite technology than when they were made from wood. The issue gained attention when a Canadian player's stick broke during a potential game-winning goal-scoring chance in an overtime loss to Finland in the World Junior Championships.


Florida Panthers' Floorball Program
Sparking Interest

The Florida Panthers are introducing grade-school children to hockey through floorball. The growth of the Panthers' floorball program from approximately 40 schools two years ago to around 200 has been a pleasant surprise.

Kraft Hockeyville Seeking
Most Spirited Hockey Communities

Nominations are officially open through March 2 for the fifth year of Kraft Hockeyville™ USA. Together with the National Hockey League Players Association (NHLPA) and National Hockey League (NHL), Hockey communities are competing for the opportunity to host an NHL ® Pre-Season Game, receive up to $150,000 in rink upgrades from Kraft Heinz and $10,000 worth of hockey equipment through the NHLPA Goals & Dreams program, in addition to the coveted title of Kraft Hockeyville™ USA 2019.

Now is the time to become a new member or renew your membership with the Hockey Dealers Association.  Click here to fill out an application and learn more about the benefits of being a part of the voice for hockey dealers.


Marty's signature.jpg  

Marty Maciaszek

In This Issue
Apply Now for HDA/SDC
Hockey Collaboration

The collaboration for the purchase of hockey equipment by U.S. hockey dealers between HDA, the National Sporting Goods Association (NSGA) and SDC (Sports Distributors of Canada) continues to grow.


Click here to learn more about how the collaboration works and to fill out an inquiry form to start the process. Members of the collaboration take advantage of access to various products and discounts to help their bottom line.


There is no obligation to complete the form. Criteria used by SDC to determine participation may include a minimum sales volume of $200,000 in annual wholesale hockey products, credit rating, proximity to existing members and meeting certain store standards.


Don't delay and inquire today! 


Did you know?

The first NHL All-Star Game in 1947 featured the defending Stanley Cup champion Toronto Maple Leafs losing 4-3 to a group of players selected from the other five teams. It was also played at the beginning of the season.
Subscribe to
NSGA Scoreboard 

The NSGA Scoreboard gives you all the sporting goods industry news you need in one place. The Scoreboard is sent twice a month and includes content about research, advocacy, NSGA, team dealer and sales agent issues and industry news. Subscribe today !

What's your beef?
Have an issue or problem related to the hockey industry? A concern about equipment or rules that you'd like to share with everyone? 
Click here to let us know about it.

Join HDA now! 

Become a member of the Hockey Dealers Association and help us build a voice for the independent hockey dealer. Visit our website
by clicking here or calling (847) 296-NSGA (6742), ext. 1260 to join today.

Please Contact Us 

c/o NSGA

1601 Feehanville Drive Suite 300

Mt. Prospect, IL 60056

(847) 296-NSGA (6742), ext. 1260.

Quick Links