November 2018

Retail Organizations Review Start
of 2018 Holiday Shopping Season

The 2018 holiday shopping season is officially underway! What were the results from Black Friday and Thanksgiving Weekend?

Click here to find out!


Adidas Making Significant Inroads
with NHL Consumers

Adidas is in the second year of a seven-year agreement as the NHL's on-ice uniform provider. The creation of Adidas Hockey shows the brand is interested in bringing more to the league and its fans than just licensed jerseys and products.

NHL Goalie Equipment Changes Lead to Return of Iconic Kenesky Brand

Some of the greatest goaltenders in hockey history - Terry Sawchuk, Glenn Hall and Gump Worsley - wore Kenesky gear. But the brand faded out of the NHL in the early 1990s and it appeared to be completely finished when its Canadian store closed in 2015.

But a goalie equipment manufacturer received permission to use the iconic Kenesky name. The timing couldn't have been better with the NHL changes requiring more custom-fitted gear for its goalies.


Cheerleaders a New Twist
to Youth Hockey Program

A suburban Chicago cheerleading program is now performing at area youth hockey games since their opportunities to cheer at football games have diminished. Cheering at the hockey games may also be fueling increased interest in participating in the girls hockey program.

Coyotes Push Street Hockey to Arizona School Physical Education Programs

The Arizona Coyotes have started a program to create a street hockey physical education curriculum for approximately 700 schools and 200,000 students in Arizona. The curriculum is for kids from kindergarten through eighth grade and each school will receive $1,500 in Coyotes-branded street hockey equipment.


CCM Extends Streak to Six
as SDC Hockey Supplier of the Year

From left, SDC Board Chair Todd Gumbley, CCM Director of North American Sales Bill Terski, SDC President Brad Hause
CCM Hockey was honored for the sixth consecutive year as the Source For Sports/Sports Distributors of Canada (SDC) Hockey Supplier of the Year. The award was presented to CCM at a reception during the Source For Sports/SDC Buying Show and Marketing Convention on Nov. 18-21 in Niagara Falls, Ontario.

The Supplier of the Year award is voted on by SDC members and factors in attributes such as product innovation, marketing support and customer service and terms.

Back to top


Scholarships, Exhibiting and Sponsorship at the 2019 NSGA Management Conference & Team Dealer Summit

From left, Hilary Sloan of RX Bar talks with Jackie and Curt Koman of KoSports during the Speed Networking at the 2018 Management Conference.
The 2019 NSGA Management Conference & Team Dealer Summit is less than six months away on May 19-21 in Braselton, Georgia. There are different ways you can participate in the premier event in the sporting goods industry

Apply for a Scholarship
Retailers can click here to apply for a scholarship that covers all conference registration fees and three nights lodging at the Chateau Elan Winery & Resort. The deadline to apply is January 11, 2019!

Exhibit in the Innovations Arena
The Innovations Arena is a great way to get your new and innovative product the exposure you are looking for with sporting goods industry executives and decision-makers. Click here
for more information.
Support Through Sponsorship
There are many benefits for manufacturers who support the conference through sponsorship, which includes exhibiting in the Innovations Arena. For more information contact Julie Pitts, NSGA Director of Business Development & Research, at or (847) 296-6742, ext. 1180.


Legendary NHL Coach
Once Sold Hockey Equipment

It was a homecoming for Ken Hitchcock, the third-winningest coach in NHL history, when he was hired a little more than a week ago to get the Edmonton Oilers back on track. Nearly a half-century ago, Hitchcock was helping hockey players in Edmonton with equipment purchases and skate sharpenings at United Cycle, which is now United Sport & Cycle and part of the Source For Sports group.


Pitfalls to Avoid When
Borrowing for Your Business

The Business Development Bank of Canada (BDC) looks at some of the important aspects of borrowing money so you and your business don't end up in a financial bind. Borrowing too late or too little or not keeping things in order financially are among the mistakes that can lead to major issues.

Now is the time to become a new member or renew your membership with the Hockey Dealers Association.  Click here to fill out an application and learn more about the benefits of being a part of the voice for hockey dealers.


Marty's signature.jpg  

Marty Maciaszek 

In This Issue
Apply Now for HDA/SDC
Hockey Collaboration

The collaboration for the purchase of hockey equipment by U.S. hockey dealers between HDA, the National Sporting Goods Association (NSGA) and SDC (Sports Distributors of Canada) continues to grow.


Click here to learn more about how the collaboration works and to fill out an inquiry form to start the process. Members of the collaboration take advantage of access to various products and discounts to help their bottom line.


There is no obligation to complete the form. Criteria used by SDC to determine participation may include a minimum sales volume of $200,000 in annual wholesale hockey products, credit rating, proximity to existing members and meeting certain store standards.


Don't delay and inquire today! 


Did you know?

When Joel Quenneville was fired by the Blackhawks earlier this month he ranked second in regular-season NHL coaching victories with 890. Scotty Bowman is the all-time leader with 1,244.
2018 Annual Business of Ice Hockey Report

The 2018 Annual Business of Ice Hockey Report is a great resource on participation and sales data in the United States. It is available for free to HDA members and costs $295 for non-members.

To learn more about the report contact Marty Maciaszek at or (847) 296-6742 (NSGA), ext. 1260.

Subscribe to
NSGA Scoreboard 

The NSGA Scoreboard gives you all the sporting goods industry news you need in one place. The Scoreboard is sent twice a month and includes content about research, advocacy, NSGA, team dealer and sales agent issues and industry news. Subscribe today !

What's your beef?
Have an issue or problem related to the hockey industry? A concern about equipment or rules that you'd like to share with everyone? 
Click here to let us know about it.

Join HDA now! 

Become a member of the Hockey Dealers Association and help us build a voice for the independent hockey dealer. Visit our website
by clicking here or calling (847) 296-NSGA (6742), ext. 1260 to join today.

Please Contact Us 

c/o NSGA

1601 Feehanville Drive Suite 300

Mt. Prospect, IL 60056

(847) 296-NSGA (6742), ext. 1260.

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