5 Steps to Hire the Best General Manager for your Fitness Facility

Gym owners have the daunting task of hiring the “best person for the job.” Amazing management can make or break a membership or relationship, soak in a few tips to help the process go smoother. 

Step by Step »

Business Minded with IHRSA CEO, Liz Clark at DC MANIA® Health & Fitness Business Summit

Don’t miss your chance to delve into the minds of some of the top influential industry leaders, February 25-27, including the new CEO of IHRSA, Elizabeth Clark, as they discuss the value and need of exercise and public awareness during the Fitness & Wellness Advocacy Panel. Take advantage of 3-full days of over 130 lectures and workshops keying in on business, exercise, nutrition, active aging, and much more, starting at only $99 (was $359).

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How to Turn Members into Subscribers - Change Collaborative

One smoothie is tasty, but unlimited smoothies is a buffet. Find out how to change memberships into subscriptions just by offering more of what they already use.

Draw Them In »

Gym Retention Strategies

New Year’s resolutions bring people into the gym but maintaining attendance can be challenging. A recent interactive digital program from the University of Pennsylvania studied strategies to keep members checking in.

Maintain Members »

New Innovative Member Joins SCW MANIA® Team

Savvier Fitness joins SCW Fitness Education as a new sponsor of DC and CA MANIA® Fitness Pro Conventions. This partnership looks to introduce unique Barre education, including classes and certifications, along with a wide variety of innovative products and wellness solutions to both familiar and fresh clients and members.

Cutting Edge Education »

SMS Marketing for Gyms and Fitness Professionals

Electronic texting results in immediate response, so incorporating text message marketing could not only lead to more member and client engagement, but an increase in financial gains as well.

Learn More Marketing »

Rethinking Your Aquatics Revenue Strategy

Maintaining the pool might be the most expensive equipment in your facility, so knowing how to market and attract members through specialized accredited programs might be the answer to reviving your aquatics profit margin.

Revitalize Your Pool »

A Word from our SCW Leaders: Business Recommendations 

There’s nothing more inspirational than hearing how our Health & Fitness Industry Leaders view this new year. Take a moment to watch Billy Polson as he offers his business recommendation for 2022. 

Take a Look »

Talks & Takes in Review

If you missed this month’s Talks & Takes discussion with Brent Darden, Bill McBride, Sara Kooperman, J.D., and Blair McHaney, have no fear, here’s a look at the highlight videos. Be sure to register for the next exciting collaboration scheduled for Thursday, February 24, 2:00PM EST.

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