HERS Breast Cancer Foundation
March  2018 Newsletter

Spring Forward, March On!

We have been busy! 
This month we're featuring PWP Honorees, HERS History, and lots of updates...

In just a few weeks, we will be hosting our ninth annual awards event, People with Purpose: A Pink Tie Gala. We hope you will come celebrate with us on April 21st at the elegant Castlewood Country Club in Pleasanton. Don't delay, get your tickets and join us for a fun and inspiring evening in excellent company!

Ticket sales are online here.

We are pleased to announce the 2018 People with Purpose honorees. Please see below for more information on these community champions.

Hope - Joseph Alalay_ Team District 10  --- Empowerment - Freska_ kOIT Radio Host --- Renewal-Castlewood Women_s Golf Club --- Support - Elizabeth Barron_ Volunteer
The official press release is available - please share it.

You can check the website, the newsletter, or our Facebook page for details and updates. Don't forget to invite your friends! 

The evening's festivities include a cocktail reception, games, a three-course dinner with wine, silent auction tables, an energetic and entertaining live auction, and a DJ spinning everyone's favorite hits for dancing! Honorees and others will inspire us with their stories. The talented Heather Holmes from KTVU FOX2 will emcee. 

There is one more extra-special element to this year's event -- HERS is celebrating the organization's 20th Anniversary in 2018!! 
Please help us spread the word! And as always, thank you very much for your support. 

If you are interested in sponsoring the event, please contact HERS Executive Director Tina Fernandez Steckler at tinaf@hersbreastcancerfoundation.org

A Huge Thank You to our 
2018 PWP Sponsors!

To date, sponsors for this year's People With Purpose event include: 
  • Dutra Enterprises, Inc.
  • Fremont Bank
  • Gonsalves & Kozachenko, Attorneys at Law
  • Kaiser Permanente
  • McDermottCosta Insurance
  • Nicole Causey, Legacy Real Estate
  • Silicon Sage Builders
  • Stanford Health Care ValleyCare
  • Washington Hospital Healthcare System.
Events and Updates

We are pleased to report that we've been working hard to keep up with everything that's happening at HERS. The stores are thriving, and sales are strong. We're in the final weeks of preparing for People with Purpose. Thanks to our committee volunteers and staff, it is sure to be a night to remember.

ED Tina Fernandez Stecker, volunteer Janice Florence, and board member Kirstin Litz attended the CPIC Breast Cancer Conference at the Presidio on March 3rd. It was an inspiring day and a great opportunity to learn about self-care, insurance developments in California, breast cancer genetic study findings, and much more. 

Our dedicated board member and PWP Committee Chair Kirstin Litz is being honored by the Pleasanton Chamber of Commerce. She's receiving the Distinguished Individual Service Award at their 55th Annual Community Service Award, "an evening celebrating the amazing people who go the extra mile to make Pleasanton a fabulous place to live...and do business." HERS staff will be in attendance. Congratulations, Kirstin! 

To Celebrate Life Breast Cancer Foundation has provided a generous grant for our Lymphedema Project! The funds will provide compression garments to HERS patients in need. We're so grateful and look forward to the grant reception March 26.

Thank you to HOGS (Harley Owners Group) for their generous donation!


HERS is a beneficiary of Whole Foo ds "Nickels for Nonprofits" program April 1-June 30 at the Fremont Store.  When customers shop with a reusable bag they can 'deduct' or 'donate' one nickel for each bag used. The more that choose t o donate the larger the check for HERS! Signage featuring our logo will be placed at each register. Don't forget your bags!

Mark your calendar for Thursday, March 22nd for another fun "Twilight Tasting" at Page Mill Winery in Livermore to benefit HERS! We'll be there 4:30-8 pm. 


The Ninth Annual Celebration of Life at Washington Hospital (Washington West Building) will be held  May 24th at 7pm. Join us for this inspiring evening of hope, healing, and health for cancer survivors and their loved ones. RSVP to 510-608-1301 (please leave your name and the number of people in your party).

Introducing the 2018 People with Purpose HonoreesPWP

Hope Award
Joseph Alalay is the president of Team District 10, a group that organizes car shows throughout the Bay Area. For the past eight years, Team District 10 has held a car show fundraiser in Newark to raise money for HERS. Joseph chose HERS because funds raised are used to directly address the personal needs of breast cancer survivors. He is an active member of the Newark Chamber of Commerce and sits on the Board of Directors. He was raised in San Francisco, enjoys his work at a phone specialty company, and is an avid bowler. 
Empowerment Award
Freska is a popular radio host at KOIT, and loves being connected with local communities. She was born and raised in the San Francisco area and has family throughout the Bay Area. Four years ago, Freska faced a breast cancer diagnosis. Treatment was grueling, as it always is - but as a single mom, Freska had to deal with additional challenges. Her daughters were a great source of support and comfort, and now that she has recovered, Freska wants to share her story and raise awareness. She has participated in past HERS events and is now spreading the word about HERS services to her fans and social media followers. Freska recently recorded a fun video tour of HERS Fremont store and services. Check it out and share it with anyone who wants to know more about what we do.

Renewal Award
The Castlewood Women's Golf Club, established in 1954, welcomes women for fun and competition through organized golf games. The group has a long tradition of giving back to local communities; they have been raising funds by hosting annual charity golf tournaments for over four decades. They held the first tournament to benefit HERS in 2004, and look forward to many years of raising awareness and funds in support of HERS programs and the women who seek help from them at a very difficult time in their lives. 

Support Award
Elizabeth Barron is a San Francisco native who worked at Pac Bell as an engineer until her retirement. She's been married to her husband for 37 years and has three children and seven grandchildren. Both Elizabeth and her mother faced breast cancer and have been survivors for over 20 years. She first became involved with HERS after her mother's diagnosis; her own experience and work with HERS over the years confirmed her belief that women need compassionate care and help to fully recover from surgery and treatment. Elizabeth has been an integral part of HERS from the beginning, initially working with founder Trish McMahon. She served on the Board for more than eight years, including terms as Secretary and Board Chair. She was instrumental in creating bylaws, strategic plans, and fundraisers, including the first People with Purpose event. Elizabeth remains actively involved with the organization as a valued advisor and volunteer.

HERS Has History 

We are celebrating our 20th Anniversary in 2018!

We'll be featuring our history and achievements throughout the year, with special mentions at People with Purpose, the Walk/Run, and other events.

The HERS Breast Cancer Foundation was established in 1998 by a team of dynamic women m otivated by their concern for women and the high incidence of breast cancer, along with the lack of specific services for breast cancer survivors.

We wouldn't have made it this far, or grown so much, without the loyal and committed support of our clients, donors, sponsors, volunteers, staff, and community. HERS has touched thousands of lives in countless healing ways over the last 20 years. Let's keep up the good work!

Look for more about our 20th Anniversary on social media, in this newsletter, and at events. We'll be celebrating all year long!

If you have any stories about HERS you'd like to share, we'd love to hear from you. We're adding client, volunteer, staff and community stories to our history archives. Please email tinaf@hersbreastcancerfoundation.org with the subject line "HERS History".

HERS Breast Cancer Foundation

Fremont   *   Pleasanton

(510) 790-1911  

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