Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
  Volume 8 Issue 39
September 22, 2023
You're Invited: HMDL LIVE Lunch & Learn Wed Oct 18 (Virtual Option Available)
We're excited to extend an invitation to you for our upcoming HM DL Live event on Wednesday, October 18th. Join us from 10:30 a.m. - Noon at Alloy 26 (or virtually) for a panel presentation on the latest happenings in the media industry.

Topics Include:
  • Replacing The 3rd party Cookie
  • Privacy-Safe Use Of 1st Party Data
  • The Evolving Video Landscape
  • The Change In Search Marketing
  • AI & NLP In marketing

For those joining us in person, lunch will be provided immediately following the panel presentation. Please be sure to RSVP here before EOD on Friday, October 13th! We can't wait to see you there.
7 Marketing And Advertising Predictions For 2024
The marketing and advertising landscape is constantly evolving. 

The DL: The evolution of marketing over the past 50 years has transitioned from TV-centric in the 1970s to a data-driven, personalized approach in the 2010s. On the other hand, the 2020s emphasize omnichannel experiences and customer engagement. Key 2024 trends predict a rise in AI-powered marketing, the dominance of first-party data, increased focus on video, growth in social commerce, and a shift towards streaming and CTV advertising. To thrive, brands are advised to adapt continuously to these dynamic changes. 
X Shares Its Vision For The Future Of The App At Its First Client Council Meeting
It’s hard to assess where X is placed right now, in terms of its long-term vision, and whether it’s even possible for the platform to become the “everything app” that its new team foresees.

The DL: It’s challenging to determine the long-term vision of X and whether it can truly become the all-encompassing platform it aspires to be. X tends to release overly optimistic projections and usage statistics, making it difficult to gauge the success of new initiatives with a decrease in ad spending. Additionally, reports of reduced staff capacity and concerns about content moderation further complicate the picture. Nevertheless, X recently hosted its first client council meeting, presenting its latest developments, including features like long-form blog posts, in-app listening to Spaces, video calls, and more. However, some crucial elements, such as in-stream payments and shopping, remain incomplete as they wait for payment licenses and further development. X has been streamlining operations and seeking external partnerships, but achieving its grand vision will require time, resources, and significant innovation. While the promise is there, it's still a work in progress, which makes us question whether X can truly be an "everything app".
Pinterest Shares New Insights Into Its Evolving Personalization And Recommendation Tool
Have you considered how Pinterest might fit into your digital marketing strategy?

The DL: Pinterest is focusing on personalized recommendations and AI-driven enhancements to boost user engagement and advertising opportunities. During their 2023 Investor Day this week, Pinterest highlighted its evolving growth strategy, leveraging user activity data to refine recommendation systems. The platform is investing heavily in AI development and adapting to a cookie-less future, making it an attractive choice for retail advertisers. Pinterest also noted a significant rise in video content, stating their platform is seeing a 170% increase in video uploads yearly.

Additionally, Pinterest shared up-to-date insights into its user demographics, noting their expanding reach among younger users: Gen Z has become its most engaged and fastest-growing audience. These insights into Pinterest's platform, along with the features they are currently developing, highlight the platform's potential for marketers. It's especially valuable for those looking to leverage its evolving data-matching tools to create personalized user experiences for individuals of all age groups.
The Marketing Analytics Software Market
Marketing analytics software plays a crucial role in addressing challenges faced by marketers. 

The DL: The marketing analytics software market is expected to reach $7.34 billion by 2029, up from $3.04 billion in 2022. Marketers have realized the role marketing analytics and data play in optimizing campaigns in real-time. They are now able to collect and organize data, enhancing their marketing strategies efficiently. The rise of social media has directly contributed to the growth of marketing analytics software because marketers wanted tools to effectively track their social media analytics. By monitoring and analyzing customer behavior data, businesses can access actionable insights that lead to better decision-making.
Around The Town...
Wishing all observing Yom Kippur a meaningful day of reflection, atonement, and renewal. May it bring inner peace and a stronger connection with faith. G'mar Chatimah Tovah! 🌟
We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect.
Hoffmann Murtaugh
 Pittsburgh, PA 15212 (412) 741-8618
Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients.