Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
|
Exclusive: Cookie Deception Sparks Tension Between Buy And Sell Side In IAB Tech Lab |
|
The buy side claims they've been duped by SSPs' solutions for cookieless environments.
The DL: This future of cookies is important for marketers to pay attention to because it highlights growing tensions between advertisers and publishers. The use of cookies is a fundamental tool in digital advertising, which could significantly impact targeting capabilities and revenue streams in the industry. Understanding and navigating this debate is crucial for marketers to adapt their strategies effectively in the evolving digital landscape. For more info about the disillusion of the cookie, please contact our agency today for insights.
|
|
Will TikTok Actually Get Banned This Time Around? A Look At Some Key Considerations |
|
That bill was passed by the House Energy and Commerce Committee, and will now be voted on by the House, then the Senate, before it could be enacted by the President.
The DL: From an advertiser's perspective, the looming possibility of a TikTok ban in the United States due to national security concerns poses significant challenges and uncertainties. While TikTok has been a lucrative platform for advertising, the potential for Chinese ownership to compromise data privacy raises alarm bells. Advertisers are grappling with the implications of this uncertainty, considering the platform's vast user base and engagement potential. The political tensions between the U.S. and China further exacerbate concerns, as the ban could disrupt advertising strategies and campaigns targeting TikTok's audience. All advertisers should be closely monitoring developments and preparing contingency plans, recognizing that a TikTok ban could significantly impact their advertising strategies and outreach efforts.
|
|
How US Kids And Teens Use Platforms From TikTok To Snapchat To YouTube |
|
Popularity among young people is now both a strength and a liability for the social platforms.
The DL: According to a recent study by Emarketer's Insider Intelligence on Youth and Social Media, the impact of social media on young people and the popularity of different platforms vary across age groups. Gen Alpha, children aged 0-11, overwhelmingly prefer YouTube, with 97.3% of US children in this age range using it monthly. YouTube's appeal comes from its extensive library of children's videos, easily accessible on various devices. Despite age restrictions, TikTok remains the top social media platform for children aged 0-11, with 2.7 million users.
For teenagers, social media usage is more diverse, with TikTok being a popular choice alongside other social and video apps. Instagram, though not typically favored by teens, is still used by 76.7% of 12-17-year-olds in the US on a monthly basis. However, Instagram has faced criticism for its negative impact, particularly on teen girls.
As social media usage continues to increase among both children and teens, marketers need to be mindful of evolving legislation. Even with age restrictions in place, it is crucial to approach messaging and content cautiously, as it can still reach young audiences.
|
|
Google Adds Social Media Posts To Business Listings |
|
After expanding access to its option to add social media profiles to your Google Business listing back in October, Google has now added a new section within its business listings in Search, which displays recent social media posts from your connected profiles.
The DL: Google has introduced a new feature within Google Business listings called "Social Media Updates," which displays recent posts from connected social media accounts. Businesses can link Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok, and X accounts through their Google Business dashboard. While these previews are automatically populated, there is still an option to manually link your social media accounts. This enhancement builds upon Google's previous expansion of social media linking for business profiles, offering more context and potentially increasing interest in products and services. Given Google's influence in driving traffic, it's a feature worth considering for optimizing your Google Business listing.
|
|
Happy St. Patrick's Day! The day is a celebration of Irish heritage, marked by vibrant green, joyful camaraderie, and a nod to the legacy of St. Patrick. Cheers to the spirit of unity, good fortune, and the enduring charm of the Emerald Isle! |
|
We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect. |
|
Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
|
|
Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
|
|
|
|
|
|
|
