Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Google Ads: Support Is Not Being Phased But 'Big' AI Improvements Are Underway |
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Google Ads has confirmed that support is not being phased out. With the introduction of a paid support service in August, concerns arose among advertisers about the potential withdrawal of the free feature.
The DL: Google is currently exploring options for implementing more AI features into its Support function. Those who have recently worked with Google Support may be aware that problems take longer to resolve, and the quality of service varies depending on the issue. Further automating this process leaves big question marks as to the level of service advertisers can expect to receive. Automated support systems have become a commonplace in many industries and bring frustrations when human elements are needed to quickly resolve issues. Google’s new AI advancements could address some of the current challenges. In any event, advertisers that use Google’s ad services should familiarize themselves with the current support system to be ready in case of swift changes in 2024. Even if you do your due diligence, problems can arise and we suggest you contact Google Support as soon as possible. A resolution may take longer than expected. Especially while it remains free!
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Digital Video Forecast And Trends Q4 2023 |
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Streaming services are pushing viewers to pick ad-supported tiers. Amazon’s plan for Prime Video will shake up the streaming ad market. And the Hollywood strikes have finally come to an end.
The DL: According to a recent E-Marketer Insider Insights forecast, Disney+ and Netflix are expected to grow their ad-supported viewership significantly in the coming years, although currently, they have fewer ad-supported viewers compared to services that have always had advertising. In terms of the US-connected TV ad market, Amazon's share is projected to increase from 5.6% in 2023 to 10.4% in 2024, making it the third-largest ad seller behind YouTube and Hulu. Netflix experienced growth in its ad-supported audience but also faced challenges, including the departure of its advertising president. The Hollywood strikes have affected content production, leading to delays in the release of new episodes and some streaming services reducing their content offerings.
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Report Finds Facebook And IG Reels Outperform TikTok Clips In Driving Views |
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There’s a global artificial intelligence race — and so far the U.S. appears to be in the lead. That’s in part thanks to the states being home to huge tech companies like OpenAI, Microsoft, Google and Meta.
The DL: Elevate your brand's content marketing strategy in 2024 by prioritizing Instagram Reels. A video performance analysis conducted by Emplifi reviewed thousands of posts across TikTok, Instagram, and Facebook, and revealed that Reels are performing the best, especially those within the 30 to 90-second duration on Instagram. Reels on Facebook are also performing higher as they saw more than three times the number of median views than other video content on the platform. Despite the widespread popularity of Reels, it is noteworthy that many brands continue to prioritize stories over Reels on Instagram. This presents a strategic advantage for your brand in 2024, as your competitors may not fully leverage Reels. Capitalizing on this trend enables you to proactively connect with your target audience ahead of your competitors, fostering more frequent and impactful interactions throughout the year.
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What Marketers Need To Learn From Breakthrough Brand IP Like Barbie, Nike, Super Mario Bros. For 2024 |
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Barbie was an undeniable global sensation this year — not only did the movie rake in an impressive $1.4 billion during its theatrical run but its seemingly endless brand licensing deals made the brand ubiquitous.
The DL: The success of Barbie sparked a trend in using intellectual property (IP) from various brands for entertainment purposes. Movies featuring or inspired by well-known brands such as Nike, Nintendo's Super Mario Brothers, Flamin' Hot Cheetos, Beanie Babies, Tetris, Blackberry, and more were released, highlighting the prevalent use of brand IP in entertainment throughout 2023. Despite the ongoing interest in incorporating brands into cultural narratives, the exceptional success of Barbie is viewed as an anomaly rather than an imminent norm. Marketers and agency executives are expected to continue exploring ways to integrate brands into entertainment, but the widespread impact achieved by Barbie is likely to remain a unique occurrence.
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Merry Christmas from the Hoffmann Murtaugh team! May your day be spent with love from family and friends during this holiday season.
In celebration of the holiday season and the importance of family and relaxation, our company will be temporarily out of the office from December 22nd through January 1st. We will resume normal operations on January 2nd, ready to kick off the new year with renewed energy. Warmest wishes for a joyful holiday season from our entire team at Hoffmann Murtaugh!
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We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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