Volume 9 Issue 20

Instagram has launched a live test of expanded Notes options with selected users, following experimentation with Notes on Reels and Posts.

The DL: Users can now add Notes to feed posts and Reels, offering additional engagement opportunities through conversation starter prompts. Originally introduced in December 2022, Notes provides a straightforward means of fostering engagement, particularly popular among younger demographics. Instagram aims to retain its youth user base amidst competition from TikTok, hence the expansion of Notes across the app. With positive reception among teen users, the experiment is deemed low-risk and could potentially increase user engagement if Notes on Feed Posts and Reels gain traction. Further updates on the test are pending from Instagram. 

Yes, your digital ads also have an environmental impact, and now, you’ll be able to make a more conscious decision around such, with Snap providing more data on its processes.

The DL: Snapchat's new partnership with Scope3 aims to address the environmental impact of digital advertising by providing advertisers with data on the carbon footprint of their Snap ads. This initiative offers brands valuable insights into the environmental effects of their campaigns, with Snapchat claiming to be more carbon-efficient than similar platforms. Specifically, AR ads are highlighted as particularly low-carbon formats, aligning well with potential trends toward a metaverse future. While environmental considerations may not drive advertiser decisions, having access to emissions data allows for more conscious marketing approaches. Advertisers can access this data through Scope3's dashboard, enabling them to factor environmental impacts into their advertising strategies. 

As every first-quarter earnings call from across the radio industry showed, traditional broadcasters can no longer ignore digital.

The DL: The article discusses how radio's share of audio ad dollars is diminishing amidst a backdrop of overall growth in ad spending. Despite radio's declining share, total ad spend in the audio space is expanding, driven by the rise of digital audio platforms and streaming services. This shift underscores the evolving landscape of advertising preferences and the need for radio broadcasters to adapt their strategies to remain competitive in an increasingly digital-centric market. 

Get ready for the next cable-like streaming bundle: Comcast later this month will launch a three-way bundle.

The DL: The StreamSaver bundle, comprising Peacock, Netflix, and Apple TV+, is being launched by Comcast at a discounted rate for their broadband and TV customers. The aim is to provide value to consumers while competing with other streaming services and trying to reduce cancelation rates. This initiative follows a trend of services being bundled in the streaming industry. Peacock's standalone prices are set to increase before the 2024 Paris Summer Olympics. The announcement comes amidst similar bundling strategies being pursued by competitors like Disney and Warner Bros. Discovery.