Volume 9 Issue 13

The DL: This feature aims to enhance engagement and clarity when interacting with carousel posts, potentially driving more focused interaction around each element. Carousel posts have become increasingly important for Instagram's emphasis on personal sharing, with recent tests including collaborative carousel posts and expanded carousels. This new commenting option is being tested with a limited number of users, indicating Instagram's ongoing efforts to refine user experience and encourage interaction within the platform.  

LinkedIn is rolling out a new way to track ad campaign performance, with the addition of dynamic UTM parameters, which will enable marketers to include custom tracking elements in their campaign URLs.

The DL: LinkedIn is introducing a new feature to enhance ad campaign tracking, offering dynamic UTM parameters for marketers to include custom tracking elements in their campaign URLs. With this addition, marketers can track the origin of clicks more effectively within their LinkedIn marketing efforts. The process involves adding dynamic UTM parameters to campaigns, allowing for automatic inclusion of account, campaign, and/or creative names in destination URLs for analytics tools. Both static and dynamic parameters can be used for expanded information tracking without relying on third-party cookies or IP addresses, aligning with evolving privacy standards. This update provides marketers with more ways to measure specific campaign performance on LinkedIn, offering a significant enhancement to the platform's advertising capabilities. Dynamic UTMs are set to be available globally in English by the end of March 2024.   

The DL: Last month, the U.S. advertising market experienced its most significant growth in nearly two years, with a notable increase of approximately 10.4% compared to February 2023. This marks the 11th consecutive month of growth, further signaling the recovery of the U.S. ad economy from the previous recession. These findings also serve as additional indicators of strong ad spending, particularly in a year with political events and the upcoming Olympic Games in Paris this summer. The growth observed in the previous month was largely driven by increased spending from smaller categories. The top 10 ad categories witnessed a spending expansion of 7.4%, while all other categories experienced growth of 14.7%.

Tracking all the campaigns and activations by brands before and during the Summer Games

The DL: With the 2024 Paris Olympics and Paralympic Games set to commence this summer, AdWeek will be keeping a running log of top brands advertising and activations leading up to the events. So far, we’ve seen NBC partnering with Peyton Manning to co-host Olympics coverage, and Deloitte creating “Team Deloitte” which includes 19 of their own professionals and alumni employees. NBC also projects close to $1B in advertising sales for the events. With a record-breaking 329 medal competitions, viewership could see all-time highs especially with new viewership options being rolled out by cable giants and streaming platforms. Digital advertising buys centered around the games should be on your brand’s radar this summer.