Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
  Volume 8 Issue 45
November 10, 2023
What Marketers Can Expect As Google Rolls Out AI Asset Generation For Ads
The latest feature for Google’s Performance Max allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today.
 

The DL: Google is introducing generative AI features in its Performance Max ad product. The new feature aims to help agencies and brands create and test assets more efficiently. Advertisers can generate assets for their campaigns by providing the URL of a preferred landing page, instead of creating individual text and image assets. The AI-generated assets, including stock and AI-generated images, can be viewed and edited by advertisers. Early beta testers have reported that the tools save time and resources, allowing them to experiment with creative ideas before implementing them in their campaigns. If you are interested or simply have questions on how to use AI in Google, let Hoffmann Murtaugh know how we can help. 
TikTok Announces Rockerbox Partnership To Improve Campaign Attribution Tracking
As we head into the holiday season, and more marketers are looking its way, TikTok has announced a new partnership with attribution platform Rockerbox.


The DL: This collaboration enables Rockerbox clients to access deeper insights into how TikTok affects customers' purchasing journeys. The partnership offers advanced data on in-stream clicks, views, performance benchmarks, analytics, and attribution tools. TikTok plans to expand on this partnership in the future, providing view-based measurement options and activation strategies. This integration is beneficial for marketers aiming to optimize their TikTok campaigns during the holiday season. 
Actors’ Union Reaches Tentative Deal With Hollywood Film And TV Studios, Ending Historic Strike
SAG-AFTRA and AMPTP reached tentative agreements to end the historic strike, which includes significant pay increases, AI protections, streaming participation bonuses, and better benefits.


The DL: The deal is seen as a win for both sides and is expected to boost morale of Hollywood workers and relieve the entertainment industry. The deal is subject to ratification by SAG-AFTRA members and the impact on the use of AI in the entertainment industry will be closely watched. SAG-AFTRA members will vote on whether to ratify the deal and the industry will resume production and begin to recover from the economic impact of the strike. With the deal finally ending, we may see fresh content beyond just late-night and variety shows. This will boost viewers back to some broadcast stations and even streaming options that have been limited in releasing new content. 
Roblox Earnings: Why Enticing Brands Is Key To The Future Of The Metaverse Platform
Despite the company’s efforts to increase those revenues throughout the year, its leaders remained cautious when discussing advertising during Roblox’s Q3 2023 earnings call on Wednesday.


The DL: Roblox's advertising revenue is on the rise, but it remains modest. During the Q3 2023 earnings call, CFO Mike Guthrie highlighted the small scale of ad revenue but emphasized the vibrant economy around brands on the platform. While executives were cautious about revealing details on programmatic ads, they indicated that more information would be shared during Roblox's Investor Day event on November 15. Roblox aims to attract brands to invest in programmatic ads and customized branded experiences, with a deadline set for the full implementation of programmatic ads by the end of 2023. The company is actively working to integrate brand-related virtual economies into its overall virtual economy.
Around The Town...
Honoring our heroes on Veterans Day: Gratitude, Respect, and Remembrance #VeteransDay
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Hoffmann Murtaugh
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Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients.