Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
  Volume 8 Issue 44
November 3, 2023
Meta Sees Continued Rebound in Advertising
Facebook parent, Meta, reported its largest quarterly revenue since going public more than a decade ago as demand for advertising picked up and the company continued to reap the benefits of cutting costs and developing new AI technology. 
 

The DL: As demand for advertising grows and Meta continues to cut costs while developing new AI technology, Meta Platforms reported its highest quarterly revenue since its stock’s IPO. Sales have seen a 23% increase compared to the same period last year, marking the third consecutive quarter of rising revenue driven by heightened advertising demand and streamlined operations. With increased AI capabilities and Meta going all in on providing advertisers with smarter ways to generate leads on its platforms, we see this trend continuing. Social platforms like Meta that can utilize AI in creative ways will be crucial for advertisers in the coming years as less data becomes available through cookies. With large brands investing more in Meta, it could be time to evaluate your own media mix moving into 2024. 
Gen Zers Can Recognize Brands Based Solely On ‘Sonic Memes,’ Report Says
Sonic branding agency amp found that more than half of this generation can correctly identify a brand based on a viral sound alone.


The DL: Gen Z can identify brands by their sound, according to a report by Sonic Branding Agency Amp. While sound may not be the sole determinant for Gen Z's brand preference, it does aid in recognition. Marketers on platforms like TikTok are using sound to stand out, with some brand sounds becoming "sonic memes." The report found that Gen Z recognizes viral or meme sounds 81% of the time, compared to 41% for non-meme sounds. Gen Z can correctly name the brand associated with a meme sound 54% of the time, while only 25% can do the same with non-meme sounds. Sonic branding's impact is expected to grow as Gen Z matures.
What Agencies And Brands Need To Know About Collaboration In Data Analytics
The trend toward in-house agencies, or in-housing, continues to be a hot topic in marketing. 


The DL: The trend of in-house marketing agencies is a hot topic in the industry, with P&G leading the way. Brands and agencies have different approaches to data analytics, with brands focusing on specifics and agencies adopting a more macro perspective. Many brands are now adopting a hybrid approach, combining in-house and agency efforts. Data security concerns do exist but are not the main reason for in-housing decisions. Effective communication and collaboration between brands and agencies are essential for successful data analytics outcomes, with a shared goal of achieving better ROI, maximizing revenue, and identifying new target markets. This shift toward hybrid structures reflects a growing understanding of the value of collaboration and trust in maintaining privacy and security.
TikTok Publishes New eCommerce Marketing Starter Guide
TikTok has published a new guide for eCommerce brands that are looking to get started in the app, with a full overview of the key steps to launching a TikTok ad campaign.


The DL: TikTok has released a comprehensive eCommerce starter guide aimed at helping brands kickstart their presence and ad campaigns on the platform. The guide emphasizes the potential for retailers to reach their target audience and boost online sales on TikTok. It provides a step-by-step breakdown of the essential components required for setting up a TikTok campaign, including references to features like Spark Ads. The guide offers detailed explanations for each step, making it particularly beneficial for newcomers. Additionally, it takes a deep dive or explores (if use explore you would have to eliminate into) into what to do once a campaign is launched and how to enhance your presence on TikTok. The guide is a useful and straightforward resource, offering core insights and practical advice, making it especially valuable for those considering TikTok advertising during the holiday season.
Around The Town...
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Hoffmann Murtaugh
 Pittsburgh, PA 15212 (412) 741-8618
Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients.