Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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HMDL Live Lunch & Learn Wed Oct 18 (Virtual Option Available)
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We're excited to extend an invitation to you for our upcoming HMDL Live event on Wednesday, October 18th. Join us from 10:30 a.m. - Noon at Alloy 26 (or virtually) for a panel presentation on the latest happenings in the media industry.
Topics Include:
- Replacing The 3rd party Cookie
- Privacy-Safe Use Of 1st Party Data
- The Evolving Video Landscape
- The Change In Search Marketing
- AI & NLP In marketing
For those joining us in person, lunch will be provided immediately following the panel presentation. Please be sure to RSVP here before EOD on Friday, October 13th! We can't wait to see you there.
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Taylor Swift Boosts NFL Ratings, Showing Star’s Halo Effect Has Staying Power |
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Sunday night NFL contest drew 27 million viewers, making it the second-most-watched matchup this season.
The DL: Taylor Swift has a significant effect on her fans, and we have seen the impact she can have on NFL ratings. 27 million watched the Jets and Kansas City square off, which was almost as high of a viewership than the season opener which drew 27.5 million viewers. The game had a much higher than average viewership of teen girls ages 12-17, an increase of 53%. Not only did Taylor attend the game, but she was also in several national commercials; having an influential star represent your brand can truly increase viewership and brand awareness. It's inspiring to see the brand that Ms. Swift has built, which is now helping an NFL team increase their brand awareness. Jersey and ticket sales have increased for Kansas City, and she is set to attend future games, such as the Broncos vs. Chiefs game this weekend. Ms. Swift's attendance can't solely save NFL ratings in the Gen Z audience, but she is certainly helping boost them.
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‘Reddit Ads Formula’ Marketer Education Platform Adds More Courses |
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Reddit has announced an update to its “Reddit Ads Formula” marketing education platform, which now includes a new “Boost 2.0” certification element, which builds on its initial “Reddit Fundamentals” accreditation.
The DL: Reddit has upgraded its "Reddit Ads Formula" education platform with a new "Boost 2.0" certification, building on the existing "Reddit Fundamentals" course. This certification provides in-depth knowledge about Reddit's evolving ad tools, covering topics like bid strategies, ad performance optimization, and engagement with Reddit communities. Successful participants will receive a certification badge and can donate to a charity through Reddit's "Karma Kash" initiative. This update benefits marketers interested in Reddit ads as the platform aims to improve its ad tools for an upcoming IPO. The program has a strong track record of value, with a high satisfaction rating and an improved understanding of Reddit's ad offerings reported by participants. Are you considering a Reddit campaign? Contact Hoffmann Murtaugh for more information.
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Google Introduces Ad-Measurement Tool, Privacy Sandbox Forces Change |
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Google has built an ad-measurement tool that connects with marketers’ first-party data and is designed to work without browser cookies and other data tools that measure performance based on old methods.
The DL: Google has developed Google Ads Data Manager, an ad-measurement tool that operates without browser cookies and traditional performance measurement methods. This tool connects with marketers' first-party data and is set to be available in Google Ads early next year. It will allow advertisers to connect various data sources, including customer relationship management (CRM) and customer data platforms (CDPs). Google aims to simplify the process of measuring customer interactions and sales, making it easier for marketers to apply discrete data for conversions and relevant ads. The platform streamlines how advertisers use data, eliminating the need for engineers and analysts to duplicate tasks. Google Ads Data Manager is designed to improve the accuracy of conversion measurement and bidding, facilitating a smoother connection with customers through Google Ads. This tool is a good indicator that Google may be moving away from cookies in the near future. But then again, maybe not.
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TikTok Expands Its AR Creator Rewards Program To More Regions |
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As part of its broader push to facilitate more AR engagement in the app, TikTok has announced an expansion of its Creator Effects Rewards program, which offers cash incentives to effects creators via TikTok’s Effect House platform.
The DL: TikTok is expanding its Creator Effects Rewards program to encourage more engagement with augmented reality (AR) on its platform. The program, initially launched in six regions, is now open to creators in several new countries. The eligibility criteria has been revised, allowing creators to qualify for rewards with fewer published effects and a lower usage threshold. Payment thresholds have also been lowered, although there are maximum limits for both individual effects and creators per month. This initiative aims to strike a balance between platform usage and monetization while stimulating interest in creating AR effects, ultimately enhancing TikTok's long-term viability amidst growing competition in the AR space.
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This week, we celebrate mental health. World Mental Health Day serves to raise awareness about mental health issues, promote open conversations, and encourage support for individuals facing mental health challenges. So, check in with your friends, family, and yourself by fostering open and supportive dialogues about mental health. We hope this can lead to a healthier and more empathetic world for all!
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We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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