Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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Amazon Is About to Eat the TV Universe |
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On Jan. 29, Prime Video will make its ad tier the default for its tens of millions of subscribers, a move that could unravel how advertisers deal with TV broadcasters and scare off rivals with its massive scale.
The DL: Amazon Prime has been a long-time leader in terms of its number of Prime Video subscribers. Compared to streamers like Netflix and Hulu, Amazon is poised to become the biggest ad-based streaming service on Jan 29th, 2024. The biggest difference with Amazon is that they are going to automatically force their paid subscribers into the ad-supported tier, which will instantly scale the company. This is great news for advertisers! As streaming continues to grow, audiences and marketers will have more options than ever.
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New Report Looks At Key App Usage Trends, The Rise of AI, TikTok And More |
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More people are spending more money in apps, while users are also spending more of their time on social, even if they’re not posting as many updates themselves.
The DL: Data.ai's "State of Mobile" report for 2023 reveals a 6% increase in average time spent on mobile devices, reaching 5 hours per person, per day. Social media app usage is rising, though users are posting fewer personal updates and are engaging more in direct messages. Consumer spending in apps exceeded $60 billion in 2023, with TikTok leading the way by becoming the first non-game app to reach $10 billion in all-time consumer spend. The report explores the rise of generative AI and notes Microsoft's Bing search engine's 1,500% download increase with the addition of ChatGPT elements. Despite external reports of decline, Elon Musk's app X claims growth, illustrating changing metrics for user engagement. The report provides insights into various app categories and consumer trends. Looking from an advertiser point of view, knowing the trends on social media will be something to consider.
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The chase for ROI continues in 2024—but brands that lean into AI, entertainment, and their top-performing platforms close in on winning social media strategies.
The DL: To ring in the new year, Hootsuite has released its annual trends report looking ahead to social media in 2024. In the rapidly evolving world of social media marketing, several key trends have emerged that demand the attention of brands and marketers. The rise of generative AI has opened new possibilities but also highlighted the need to build consumer trust in AI-generated content. Understanding audience perceptions and redefining authenticity based on brand experience is crucial. Additionally, the challenge of managing multiple social media platforms requires tailored content strategies that align with each platform's unique audience and specifications. Lastly, brands should shift their focus from self-promotion to entertaining content that resonates with consumers, fostering engagement, brand affinity, and long-term relationships. By embracing these trends, brands can effectively navigate the ever-changing landscape of social media marketing.
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TikTok Shares Tips On How Brands Can Tap Into The Paris Olympics Conversation |
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With the 2024 Olympics coming up this July, TikTok has shared some new insights into how marketers can plan for the event, and ensure that they’re maximizing their messaging in alignment with the related celebration.
The DL: As the 2024 Olympics approach, TikTok has shared insights for marketers to maximize messaging during the event, highlighting the platform's substantial viewership and the need to navigate International Olympic Committee (IOC) restrictions on trademarked terms. TikTok suggests brands engage through in-app communities, such as CommunityToks, to tap into diverse interests beyond sports. Despite stringent rules, TikTok recommends creating Olympic-themed content without direct references to comply with IOC regulations, presenting a creative challenge that can lead to expanded marketing opportunities. The platform provides fan engagement statistics and specific TikTok ad recommendations, encouraging brands to explore angles like national pride and fan engagement to capitalize on the Olympic hype without violating IOC rules.
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Today we reflect on the dream and celebrate his legacy. Happy Martin Luther King Jr. Day! |
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We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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