Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives.
  Volume 9 Issue 7
February 16, 2024
LinkedIn Launches Media Planning API For Agency Partners
Business and employment-focused social-media network LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from LinkedIn's platform.


The DL: LinkedIn has launched a Media Planning API. This will give agency partners the chance to get data directly from LinkedIn’s platform in order to increase ROI and make more accurate and strategic decisions. This will be a solution for agency partners that are attempting to plan and manage campaigns across a growing number of platforms, ad formats and privacy regulations. Agencies should be able to narrow their reach by receiving data about LinkedIn’s user base in the form of demographics, job roles, industries, and online behaviors, in addition to more cohesive strategies and smarter budget allocation. Now they can also optimize for reach and frequency.
TikTok Announces Platform Trend Data Integration With Adobe Express
TikTok’s expanding its AI-powered Creative Assistant tool to Adobe Express, with Express users now able to add the assistant as an add-on within the app.


The DL: TikTok has extended its AI-powered Creative Assistant tool to Adobe Express, allowing users to integrate it within the app. The Creative Assistant, initially available within TikTok's own Creative Center, offers trend insights and keyword analysis to generate video scripts based on user prompts. Now, Adobe Express users can access these features, facilitating the creation of impactful TikTok content directly from the video editor. This partnership showcases the potential for third-party integration with TikTok's insights tool and enhances content creation capabilities within Adobe Express. This use of conversational AI to provide platform insights could be valuable for users leveraging Adobe Express.
80% Of Influencers Don't Properly Disclose Products They Are Paid To Advertise
Influencers are one of the main pillars of young people's media diet, so they've become a vital channel for advertisers, who spend significant amounts of money on them.


The DL: The European Union now estimates that roughly 80% of influencers do not adequately disclose their paid advertising deals in content. Influencer marketing has become a powerful and vital tool for advertisers looking to extend their brand’s reach and drive sales. These ad dollars are the true income source of many creators, paying for most of the content you are consuming. If you’ve ever watched a piece of content from one of your favorite creators and thought that it seemed like it was just a product advertisement, you were probably right. When done properly this type of advertising can be beneficial to all parties involved including the consumer. Not following regulations in this case could lead to further regulations which may impact the future of this advertising medium. More disclosure rules could create friction between the perceived authenticity of the advertisement with the influencer and their content. It could also mean tighter regulations around how these brand partnerships are formed. If you leverage influencers in your marketing, then you should keep an eye on this story and how it develops.
Threads Launches Initial Test Of Trending Topics To Users In The US
So now that the Threads team has established a means to limit potentially divisive political discussion in the app, it’s now rolling out a live test of Trending Topics to selected users in the U.S.


The DL: Threads, the app by Meta, is launching a live test of Trending Topics in the United States after establishing measures to limit divisive political discussions. Named "Today's Topics," the feature aims to foster broader-interest conversations within the app. Trending topics will be determined by AI, with some customization to align with Community Guidelines. Meta hopes this will enhance Threads' appeal, recognizing the importance of real-time social engagement, particularly in events like live TV shows and sports. However, Meta is also making political content opt-in by default to curb divisive debates, a move that may draw criticism from free speech advocates. Despite potential concerns about censorship, Meta prioritizes user preferences for positive content over contentious discussions. While political topics will be eligible for display in Trending Topics, the opt-out default may limit their visibility. The Threads team has been developing this feature for some time, aiming to strike a balance between engagement and content moderation. However, this strategy might challenge Threads' growth as it competes with platforms like Twitter known for real-time discussions.
Around The Town...
Honoring the leaders who shaped our nation's history. Happy Presidents Day!
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Hoffmann Murtaugh
 Pittsburgh, PA 15212 (412) 741-8618
Hoffmann Murtaugh is an integrated media planning and buying agency. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients.