Please update your website, content, and literature to use the new 5-Star HOSHIZAKI logo. Follow the HOSHIZAKI Brand Guidelines below. Please share with others.
Why?
In order to create a more globally recognizable brand and protect it. The penguin mark used on all HOSHIZAKI products worldwide will now be the five-star penguin mark. This is the new global corporate brand.
Where is the logo changing?
All products, packaging, sales literature, promotional, and tradeshows will be using the five-star logo.
How?
In order to help you with the transition, we have put together an easy-to-use BRAND GUIDELINE booklet that outlines the proper use, layout, and orientation of the new logo.
The five stars of the penguin mark represent the five continents of HOSHIZAKI's distribution network and the five star quality that is HOSHIZAKI's commitment to continuing to bring high-quality products to the world's foodservice markets.
For questions or clarification on any of the following branding standards, please contact:
The Corporate Brand to be used on HOSHIZAKI products, packaging, sales literature, exhibitions, websites, and other promotional activities shall be the five-star PENGUIN MARK and the "HOSHIZAKI" logo.
To maintain consistency, a few simple guidelines should always be followed:
In order to ensure the new logo is used correctly on
ADVERTISING & PROMOTIONAL MATERIALS, all requests
MUST HAVE WRITTEN APPROVAL from HOSHIZAKI Marketing.
