32 percent of consumers use mobile AR, 54 percent do so weekly and 73 percent are satisfied. These are just a few findings from our latest report that features original survey data on AR adoption.
Beyond catering to our humanity, social features can accelerate growth for any technology. This gets to network effect, where the value of networked products grow exponentially with every person that joins. Will AR follow suit?
One of AR’s strength is its visceral and immersive interface. But that also makes it so that the UX can’t be captured through traditional marketing like ad copy or video. This makes mobile AR’s features a bit of a double-edged sword
A strategic imperative for XR startups is to maintain focus. Though it’s a wide-reaching sector, finding killer apps requires specialization for the nuances of a given use case or target market.
AWE continues to be the defining event of the XR industry. This year, the AR cloud will be a key theme. It’s not only a core principle for AR's next era, but a thesis for which event chair Ori Inbar is a leading proponent. We have the breakdown of speakers, sessions and even discount codes for ARtillry readers.