Facebook is more motivated than ever to innovate new forms of user engagement. And this could happen in two areas that build on the smartphone camera's vaunted status among millennials: Instagram and AR. How will it materialize? READ MORE
Decorating AR Christmas Trees... Trying on sunglasses... checking out the latest shoe drop. These are the latest AR ad campaigns. How is this craft developing and gaining its "native footing?" We go deep on three campaigns. READ MORE
100 million units is a sort of “magic number” for consumer hardware. It's a level of ubiquity that incentivizes developers, content creators and supporting tech. So where are we with VR headsets? Far from that mark but inching closer. READ MORE
XR avatars should represent us by embodying our personalities. There’s room for modifications but the most unique traits of personality are expressed through nuances in our faces. How will they be mapped and rendered? READ MORE
What's XR's timing to mainstream penetration? Areas of applicability? Missing pieces? Executives in the XR trenches mostly have a "cautiously optimistic" view on these and other questions. We unpack their answers to the latest industry survey. READ MORE
As XR continues to boost enterprise productivity, its all about pushing towards an adoption tipping point. And that’s a process of proving value through best practices, case studies, and networking. With that backdrop, EWTS 2018 comes to Austin in October to examine XR’s enterprise impact. We have discounts for ARtillry PRO subscribers. READ MORE
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