How will Google make money from AR? And how does that signal the rest of the industry for strategic positioning? It's evident that tech giants invest in AR to support core businesses: Facebook for social engagement, Apple for device sales...and Google for search. What's the latest evidence?
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Oculus Go will accelerate VR adoption through loss-leader pricing, a rich content library and a solid spec sheet. But how many will ship in 2018? We aggregate projections (including our own) to triangulate the device's fate.
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One of the key questions in AR is ownership of digital assets, as they're anchored to real world objects (a.k.a. property). That geo-specificity renders some AR graphics relatively finite. Could value therefore be driven by
scarcity… just like the physical world?
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What's driving XR adoption? What are installed bases? Revenue outlook? Usage patterns? ARtillry PRO answers these questions with an intelligence vault filled with data, insights, multimedia and analyst access. It's all about gaining a knowledge-edge and saving time with a single launch point for XR intelligence.
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The AR cloud underpins the future that many of us discuss. As a cloud repository of geo-relevant object blueprints, it will empower far-flung devices with scene-mapping smarts. It's the active ingredient in an “Internet of places.”
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Even with familiar talking points we all use on XR transformation (mobile, enterprise, AR cloud, etc.), author and futurist Charlie Fink finds new angles and historical comparisons. The latest is his "speed keynote" at VRLA.
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