Message from Rod Clough, President – HVS Americas

The December rush is upon us as we work diligently through a whirlwind of engagements to help you meet your year-end goals. It’s nice to see an increasingly active market emerging, and we hope buyers and sellers keeping working together to make deals happen.

I’ll be speaking at the upcoming ILHA INSPIRE Luxury Hospitality Conference in Las Vegas next week, along with Marcus Lee and Tom Hazinski. I hope to see you there.

We are also looking forward to sponsoring ALIS in January, preceded by our forecast webinar. Look for an invitation to sign up for our webinar soon—you won’t want to miss it.

Wishing you a fantastic month ahead and fun holidays. Let’s make the most of what’s left of the year!

Rod Clough, MAI, CRE, MRICS

President, HVS Americas

U.S. In-Depth Hospitality Research

Industry Insights

Navigating the Current: Key Takeaways from CHICOS 2025

The 2025 edition of the Caribbean Hotel Investment Conference & Operations Summit (CHICOS) brought nearly 300 attendees to the Marriott Beach Resort & Spa Willemstad in Curaçao for several days of networking and industry insights from key stakeholders in the region. This article provides the main takeaways from this year’s conference.

How the NIL Era Is Reshaping Stadium Development

The rise of name, image, and likeness (NIL) and revenue-sharing policies are reshaping college athletic facility development. Universities seem to be shifting focus from lavish player facilities to revenue-generating stadium features such as premium seating and mixed-use districts. This article explores how the growing cost of recruiting may redefine financial priorities across college sports.

Think Outside the Guestroom: Innovative Strategies to Drive Hotel Revenue

If your hotel’s top-line revenue is slowing or declining, consider other revenue streams beyond occupancy and ADR. Opportunities like food and beverage upsells, amenity fees, parking-fee adjustments, and guest upgrades can help maintain revenue growth in times of RevPAR decline.

Market Intelligence

The Continued Rise of Upstate South Carolina’s Hospitality Sector

Greenville, a city in the heart of South Carolina’s Upstate area, strengthened coming out of the pandemic and has continued its upward trajectory since. Supported by a strong economic base, thriving tourism industry, and small-town charm, the Greenville market remains one to watch.

Demand-Driven Growth: Huntsville Hotel Market’s Meteoric Rise

Huntsville, also known as “Rocket City,” has rapidly become a major market in Alabama and the southern United States, supported by a robust commercial and government demand base. As Huntsville undergoes unprecedented growth, hotel development has surged to meet the overflowing demand.

Denver Hotel Market Outlook: Signs of Stabilization and Rate Recovery by 2026

Following declines in recent years, Denver’s hotel market is expected to stabilize in 2026, with occupancy improving modestly and rate growth resuming by late spring. Risks remain, but infrastructure upgrades and a limited new supply pipeline support a cautiously optimistic outlook.

San Francisco’s Hotel Investment Outlook Brightens

Following a slow post-pandemic recovery and a modest decline in 2024, RevPAR for the San Francisco market has rebounded in 2025, with year-to-date performance reaching the highest levels since 2020. With strengthening fundamentals, the market appears poised for notable growth in hotel investments.

Canadian Lodging Outlook Quarterly—Q3 2025

Through the third quarter, Canada recorded strong RevPAR growth of 4.7%; however, significant disparities are evident among individual markets across the country. Northern Alberta is leading with over 23.0% RevPAR growth year-to-date, while Prince Edward Island and Saskatchewan are tied in second position with 12.5% RevPAR growth. Markets facing high U.S. tariffs or absorbing significant new supply are not faring nearly as well.

HVS Spotlight: Client Testimonials

New Hotel Investment Opportunities: Brokerage Listings

Brokerage & Advisory Hotel Listings

Are you looking to acquire or sell hotels? We offer a wide range of asset opportunities and customized financial solutions to meet your specific needs. Notably, we have many price reductions on exclusive hotel investment opportunities and have introduced deals in Mexico. Despite a slower national transaction market, our team continues to generate strong buyer interest through a competitive, nationwide network. Now is a great time to explore the market and take advantage of these timely offerings. Contact us today to schedule a consultation with our team.

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• Peter Anderson attending the INSPIRE Luxury Hospitality Conference

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News Releases

• HVS Brokerage & Advisory Closes Sale of Hampton Inn by Hilton Houston Sugar Land
• HVS Brokerage & Advisory Closes Sale of the Home2 Suites by Hilton Waco-Bellmead Development Parcel

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