Hansen IP Law Client Motion Theory Awarded U.S. Design Patent No. D647,284

November 2011, Detroit, MI - Hansen IP Law announced that its client Motion Theory was recently awarded U.S. Design Patent No. D647,284 for a hat incorporating Motion Theory's skull-shaped plug adapter design.  With the issuance of this latest patent, Motion Theory now has seven (7) U.S. patents covering various implementations of its novel and iconic design.  Said firm owner Steve Hansen, "We are very pleased to see Motion Theory's unique and eye-catching design recognized by the U.S. Patent and Trademark Office and look forward to continuing to work with the company in protecting its valuable intellectual property." 
 
Hansen IP Law Announces Opening of Office in Birmingham, Michigan
 
Novmeber 2011, Detroit, MI - Hansen IP Law announced that in December it will be opening an office in Birmingham, Michigan.  "We are excited to be joining the Birmingham legal community.  Birmingham is a great place for doing business and connecting with companies that are leading the technology renaissance in Southeast Michigan," said firm owner Steve Hansen. 

To Patent or Not to Patent?

 

With many companies facing constrained resources, it is important to carefully prioritize patenting activities to make sure that they will generate a sufficient return on investment. Many companies, especially those that are inexperienced with the patent process, have difficulty determining whether it is "worth it" to file a patent application for particular inventions. Here are some considerations that can help in the patenting decision.

 

Are the Patentable Features Commercially Beneficial?

 

Perhaps the most important consideration is whether the patent you are likely to obtain is commercially useful. You should assess: 1) what the scope of patent protection will likely be, and 2) whether that scope will be commercially useful.

 

The Patent Office only grants patents for those inventions that are both novel and non-obvious, meaning that the scope of protection will be limited to the specific features that distinguish the invention from the prior art (e.g., previous patents, published patent applications, articles, etc.). It may be the case that a particular product or process has features that are new and which could support the issuance of a patent. However, if those features can easily be eliminated without losing the main benefits of the product or process, patent protection may be of little value because competitors will be able to "design around" your patent. Therefore, before filing a patent application, it is advisable to conduct a prior art search and determine what type of patent claims you may ultimately be able to obtain and whether such claims will provide a competitive advantage in the marketplace.

 

How Will You Commercially Exploit the Invention?

 

Another factor to consider is how you would exploit the invention if you were awarded a patent. If you lack the resources to commercialize the invention, are there others with whom you could join forces or to whom you could license the patent rights? It is important to understand whether and how you could ultimately monetize the patent to determine if your money is being wisely invested.

 

Will the Patent Be Difficult to Enforce?

 

Even if you get a patent, you may not be able to determine whether your competitors are infringing it. Consider what information your competitors make publicly available and whether it will reveal whether your invention is being used. If it will not, then it may be difficult to determine if your patent is being infringed. Patents for methods of making a product can be particularly difficult to enforce unless the product itself reveals whether the method was used. In cases where infringement cannot easily be detected, trade secret protection may be superior to patent protection.

 

What is the Life Cycle of the Invention?

 

Some industries move very quickly, but the U.S. Patent and Trademark Office does not. It may be difficult to obtain a patent while your invention is still commercially relevant to customers. There are procedures for expediting the examination of patent applications which may help. However, you should consider whether you can obtain a patent while the invention is still commercially significant.

 

The foregoing considerations are not exhaustive, and there may be other reasons to obtain patents, such as for their marketing benefits. Nevertheless, patent budgets are finite, and these considerations will help you decide which inventions are worth patenting.  

 

 
About Hansen IP Law PLLC
 
Hansen IP Law is an intellectual property law firm that provides "Big Law" caliber services using a small firm platform.  Although based in suburban Detroit, we represent clients throughout the United States and abroad. We do not operate on a leveraged model.  Each of our clients is represented by an experienced intellectual property attorney with over a decade of "Big Law" experience, including as a partner in Los Angeles and Detroit firms. Unlike many firms of our size, we have substantial patent litigation experience in courts throughout the United States, which allows us to strategically strengthen your intellectual property portfolio.  For more information, please contact Steve Hansen at 248 504 4849 or srh@hanseniplaw.com. You can also visit us on the web at www.hanseniplaw.com.
 
In This Issue
How to Decide Whether to Patent
Attorney Spotlight
  
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