The Worldly Marketer newsletter  -   January 2017 edition

May the year ahead be one of
peace, happiness & prosperity!

Guest article on the Moravia Blog:

Canadian Potential: Qu├ębec and Beyond

As I promised in last month's newsletter, here's the follow-up article to Marketing in Canada: Officially Bilingual, Proudly Multicultural, a guest post I wrote for the Moravia Blog.

In this second article, I look at the unique localization issues that businesses need to understand before entering Canada's second most populous province,  Quebec, where the official language is French.

I also provide some interesting country-wide statistics on Canadians' current  digital usage, including Internet penetration rates, mobile usage, social media preferences, and e-commerce habits.

- Kathrin Bussmann, Founder of Verbaccino

International & Global Marketing News

As always, I encourage you to visit  the  Verbaccino Flipboard magazine  for a selection of current articles on international business and marketing topics.

I add new articles on an  almost daily basis, so check back often!

Some of the important dates coming up this month include:

January 1: New Year's Day (Gregorian calendar)

January 6: Epiphany, a.k.a. Three Kings' Day (Western Christianity)

January 7: Christmas Day (Orthodox Christianity)

January 9: Coming of Age Day in Japan

January 13: Lhori (Punjabi culture) & Bhogi (Tamil culture)

January 14: Makar Sankranti (Hinduism) & Pongal (Tamil culture)

January 16: National Religious Freedom Day in the U.S.A.

January 19: Theophany or Timkat (Orthodox Christianity)

January 20: Inauguration Day in the U.S.A.

January 26: Republic Day in India & Australia Day

January 27: International Holocaust Remembrance Day

January 28: Chinese, Korean & Vietnamese New Year

You can  download this calendar as a PDF document by clicking on the link, above,  and selecting "Save Page As".

Get  more details about any holiday or observance on the calendar  by clicking on the specific entry.

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