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Every Fourth of July, millions of Americans gather with family and friends. We enjoy cookouts, parades, baseball games, picnics, fireworks, and time together.
All of those traditions are wonderful.
But this year I found myself asking a simple question.
Do we still remember why?
Years ago, one of my mentors, Rich DeVos, gave a speech that became famous across America called Selling America. His message wasn't that America was perfect. It was that America was worth believing in because it offered something unique in human history—the opportunity for ordinary people to dream, to work hard, to build a better life, and to help others do the same.
Rich loved America because he believed in people.
That lesson changed my life.
Nearly fifty years ago, Andrea and I began building a business that introduced us to thousands of families across this country. We met farmers, teachers, factory workers, business owners, ministers, military veterans, first responders, nurses, truck drivers, and entrepreneurs.
What amazed us most wasn't how different we were.
It was how much we were alike.
People everywhere wanted the same things.
They wanted meaningful work.
They wanted to provide for their families.
They wanted to leave the world better than they found it.
Most of all, they wanted someone to believe in them.
That is why I have come to believe something with all my heart:
Relationships Trump Everything.
Governments matter.
Economies matter.
Businesses matter.
Technology matters.
But none of those things can replace the power of one person believing in another.
America has always been strongest when we remembered that our freedom was never intended to make us merely successful. It was intended to give us the opportunity to become significant by serving others.
Our Founding Fathers pledged their "Lives, their Fortunes, and their sacred Honor" because they believed that liberty was a gift from God and that every individual is created with dignity, purpose, and unalienable rights.
That belief changed the world.
Today, we live in a time when it often seems easier to criticize America than to contribute to it.
We focus on what divides us more than what unites us.
We argue more than we listen.
We judge more than we encourage.
Yet I still believe America is filled with millions of good people quietly raising families, helping neighbors, building businesses, serving churches, volunteering in their communities, protecting our freedoms, and making life better for someone else.
They rarely make the evening news.
But they are America.
As followers of Christ, we're reminded that true freedom begins in the heart. Political liberty is a tremendous blessing, but spiritual freedom through Jesus Christ transforms lives for eternity. One of the greatest privileges we have as Americans is the freedom to live out our faith, love our neighbors, and serve without fear.
This Independence Day, perhaps the greatest way we can celebrate isn't simply by watching fireworks.
Perhaps it is by becoming the kind of people who make America worth celebrating.
Encourage someone.
Forgive someone.
Mentor a young person.
Serve your community.
Love your family well.
Thank a veteran.
Pray for our leaders.
Support your local church.
Believe in someone who has stopped believing in themselves.
That is how nations are strengthened.
That is how communities flourish.
That is how families endure.
That is how relationships change lives.
As I reflect on Rich DeVos and the countless men and women who invested in me over the years, I am deeply grateful. They taught me that leadership is not about accumulating influence—it is about giving it away. Success is not measured only by what we achieve but by the lives we help lift.
This Fourth of July, May we remember those who secured our freedom, honor those who continue to protect it, and dedicate ourselves to using that freedom wisely.
May God continue to bless America—not merely because of our history, but because of the character we choose to demonstrate today.
Happy Independence Day.
“I sincerity hope you will take some time and listen to the following speech that Rich Devos first delivered in the 1960s, over 60 years ago.
It’s a message desperately needed today that forever will be timeless. to a generation of young people in Junior Achievement, It was unabashed tribute to the American free enterprise system.”
“This recording and so much more can be found at the Rich & Helen DeVos Foundation Website, and it is the sole property of the Foundation.
The link to the website is found below so you might be able to better understand the legacy that Rich and Helen Devos have left behind for all of us with their partnership with Jay and Betty VanAnled who are the Co-Founders of Amway Corporation in Ada, Michigan.
Here is a direct link to the Foundations website and below is a direct link on their website to the actual speech Rich delivered. “
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