Excellence In Tourism:

Call for Nominations!

The 2025 NYS Tourism Excellence Awards Nominations Portal is now open. Nominating is a once-a-year opportunity to recognize the amazing work you and your colleagues do every day to advance New York State tourism. Nominate your own organization, a leader, a partner in your county, or a colleague deserving of recognition.

Nominate

Mark Your Calendar, Register Now, and Get Ready for 2025!

2025 NYS 250 Commemoration Virtual Summit:

January 30, 2025 | Register Now

2025 NYS Tourism Conference:

April 23 - April 25 | Register Now

New Yorkers: Take Your Vacation! Suggested Social Media Post:

Get ready, New York! January 28 is National Plan for Vacation Day, your chance to set aside time for the adventures you deserve. Take a moment to dream big—how will you use your PTO this year? Consider visiting [Your Region]!

#NewYorkPTO

Full Toolkit

There's Still Time To Sign Up to be a

2025 NYSTIA Tourism Champion

With expanded programming and a stronger presence at consumer travel shows, 2024 was a success thanks to the support of over 40 destinations. With your support, we delivered on our promise of 18 travel shows, made a big return to the New York State Fair, and expanded our reach internationally to Montreal and Quebec. Now, we're ready to take things to the next level in 2025—don't miss out!

Be a Tourism Champion

• How does tourism affect your county? Help us test drive our new map app! Access the Map-App.
• Download our Tourism: It's Everybody's Business logo
• An additional 12 million days of travel could mean a $1.9 billion boost for local tourism. Take Action: Join our statewide initiative!

NYSTIA is committed to bolstering your advocacy efforts with the new and improved NYSTIA Advocacy Action Center! Do you have an advocacy action that needs to be shared? Please contact us!

Achieve your marketing objectives with the power of Adara’s 2.1 billion digital identities sourced from over 270+ travel and entertainment data partnerships such as Marriott, Choice, Wyndham, Kayak, OpenTable, Ticketmaster, and more! With the power of their data sources, Adara helps you acquire new high-value visitors/customers and activate repeat visitors/customers through managed media campaigns, all while showing ROI through observed hotel booking revenue or in-market credit card expenditures captured from exposed users to your campaign.



Learn More & Sign Up!

Drive visitation and increase visitor revenue! With a 50% match in media value from Sojern, your destination is eligible to receive a 2:1 value on your investment towards a digital campaign focused on travel intenders. Through their robust data partnerships, AI and machine learning technology, Sojern identifies travel intenders at key points in their booking journey to put the right message in front of the right audience at the right time. Sojern is proud to work with destinations around the world to boost bookings and increase revenue!

Learn More & Sign Up

Alon Tourism Solutions is seeking an enthusiastic and detail-oriented Account Support professional to join our team. This full-time, remote role offers an exciting opportunity to work in a fast-paced, multi-tasking environment, where you will play an essential part in supporting and executing Alon’s tourism client accounts.

Learn More

Become a Member | Join the Partnership Community

Share your DEAI Case Study | Submit a Workshop Proposal

Be a 2025 Tourism Champion | New Yorkers: Take Your Vacation Toolkit

WHAT WE DO TOGETHER:

Advancing responsible, sustainable economic growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.