Some readers see this part of your email after the subject line in the inbox. Write something brief and catchy, compelling them to open the email.
Happy Holidays!

Keep your readers engaged while showing off your expertise. Share relevant new trends, insights, laws, technology, etc. and how it impacts or benefits them. For inspiration, review trending topics on news sites that directly relate to your offerings.
FAQs Answered by the Pros

Provide readers with the information they need by addressing frequently asked questions or concerns you commonly hear regarding your products or services. Write a short summary and link to more information on your website, blog, whitepaper, etc.
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