Happy New Year!

I hope you're enjoying 2019 so far. I brought in the new year at Puget Sound Guitar Workshop - playing music with friends; eating great food and turning off all contact with the outside world for 5 days. I feel refreshed.

To start 2019 on the right foot here are a couple things that I've figured out about how to use email marketing that you might try. If you need a hand with this or list-building ( not everyone understands how to use Excel - I get that : ) - please send an email.

  1. I download my entire contact list and sort the list by what lists a person is in. You may be surprised that some contacts are not associated with a list - I upload that group into whatever list they should be in.
  2. I then sort the list by first name and make sure everyone's first names are capitalized. This is also a great moment to see if a contact does not have a first name in that field - if I can figure it out, I add it - if not, I move on :) One way to add information about contacts is to send out a survey to your list from time to time to gather information you might not have. This is also a great way to get a birthday email autoresponder started - I created a training video on this topic last year.

Welcome to 2019 - If I can help you in anyway, please let me know. If you'd like to receive my personal (monthly) email newsletter, The Eleven, click here .


Albert Kaufman

PS - sending mail via Send Out Cards , is easy and fun, too . If you'd like me to send you a card so you can experience this - respond with your address.
Albert Kaufman PSGW 2017
Bringing in the New Year!