Happy New Year, 20 Minute Tuesday, Early Registration Discounts, and More!

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Happy New Year!!!

20 Minute Tuesday

Call for Speakers

Early Registration Discounts

Thank You to our 2025 Sponsors

Happy New Year!!!

The LavaCon team wishes you successful and prosperous 2026!!!

20 Minute Tuesday

What if a small tweak in your content could double engagement? In this talk, we explore how experimentation—through A/B testing, personalization, and user insights—can transform content strategy into measurable success. Using real-world examples, we uncover the power of testing small changes, learning from failure, and fostering a culture of continuous improvement. Whether you’re a designer, marketer, or strategist, you’ll walk away with a new mindset: content isn’t just created—it’s discovered through experimentation.

Watch this session recorded live at LavaCon 2025 in Atlanta, GA by clicking the graphic or this link.

About the Speaker

From brand strategy to sales enablement to product design, Melinda has spent over two decades honing her problem-solving skills in nonprofit, agency and enterprise environments. Throughout her career journey, she has had the privilege of designing physical and digital experiences for esteemed organizations such as Salesforce, John Deere, IBM, AT&T, Microsoft, and the Girl Scouts.

Currently, Melinda brings her expertise as an Executive Director at JPMorgan Chase in New York City where she leads a team of design, content and research experts, focused on driving innovative solutions to customer problems.

Call for Speakers

We are accepting speaker proposals for LavaCon Charlotte.

Our 2026 theme is:

Reducing Costs, Generating Revenue, and Improving the Customer Experience Though Better Content

In addition to tracks on Content Strategy, Content Operations, and TechComm Management, the theme for this year’s AI track is:

Beyond Proof of Concept: How Leading Companies Are Using AI to

Reduce Costs—without Laying Off their Content Teams

Have a case study or other best practice you'd like to share? Click the Call for Speakers (PDF) link or the graphic below for more information and submission directions. Deadline for submission: 12 February 2026

2026 Early Registration Discounts

The next LavaCon will be 25–28 October 2026 in Charlotte, NC.

Need to build a business case to attend? Attach a copy of last year's Schedule at a Glance to your training request and highlight all the sessions that would helped solve your organizations' content challenges. This year's program will be equally epic!