November 21, 2023

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"What I Am Thankful For: YOU!"

A note from Bob Provost

"One year ago, in our Thanksgiving newsletter, I reflected on the many reasons to give thanks and look forward to 2023. Today, I am grateful to reflect on a 2023 that in many ways exceeded expectations and anticipate a 2024 full of promise. In fact, as I look to the years ahead, New York State’s tourism industry is on a trajectory for sustained (and sustainable!) growth. 

In part, my optimism is driven by the incredible potential for New York State’s tourism industry in the years ahead - potential fueled by special events, major and historic anniversary celebrations, new tourism assets, and expanding infrastructure. But potential must be realized. Success will not happen by default. My confidence in the future is enabled by the visionary leadership, creativity, tireless efforts, and unprecedented spirit of collaboration demonstrated by you, the tourism professionals committed to success on behalf of your destinations. 

I look forward to embarking with all of you on the journey to success in 2024 and beyond. I urge you to look to this newsletter in the weeks ahead for the news of your colleagues and our industry, as well as our NYSTIA programs, co-ops, initiatives, and events. Once again, I want to express my admiration and respect for the work you all do. I give thanks for each and every one of you, and your efforts on behalf of your destinations, communities, and New York State’s tourism industry."

- Bob Provost

President & CEO

New York State Tourism Industry Association

Reach Bob at

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In This Newsletter:

Happy Thanksgiving!:

  • A note of thanks from Bob Provost, President & CEO of NYSTIA


  • Building the Tourism Workforce: Takeaways from the NYSSCA Event in Albany
  • Take the 2023 NYSTIA DEAI Survey & Share it With Your Community!
  • Nominate for the NYS Tourism Excellence Awards

Member News:

  • Discover Saratoga will Become the County's Official Tourism Promotion Agency in 2024
  • Canal NY Annual Meeting Recap
  • Governor Hochul Advances Nation-Leading Electric Vehicle Infrastructure Buildout Program
  • Free 2024 Erie Canalway Calendar Available December 2023


  • The State of the American Traveler Survey Findings - December 2023

Featured Co-Ops:

  • AARP: Content Marketing, Lead Generation
  • New Total Solar Eclipse Program!
  • Travel Guide Group: 24/7/365 Virtual Travel Show
  • Times Union Media Group's BOGO Year-End Closeout Sale

Building the Tourism Workforce: NYSTIA at the NYSSCA Event in Albany

Last weekend, NYSTIA's Brooke Wilson was joined by three of our Higher Education Advisory Council members at the New York State School Counselor Association (NYSSCA) event in Albany to speak with NYS school guidance counselors on the incredible careers offered in tourism and hospitality.

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Nominate a Deserving Colleague for a NYS Tourism Excellence Award

Nominating is a once-a-year opportunity to recognize the amazing work you and your colleagues do every day to advance New York State tourism. Nominate your own organization, a leader, a partner in your county, or a colleague deserving of recognition. Let us know what you and your team have been up to, or let someone know how much you appreciate their hard work!

Nominate Now

Take the NYSTIA 2023 DEAI Survey:

It only takes less than 10 minutes!

The NYSTIA DEAI Committee is asking you to participate in their new, brief survey to assess the progress and future needs to support DEAI initiatives. This survey only takes 10 minutes, and is designed to be shared with your community. Please send this to your stakeholders, members or partners – they do not have to be NYSTIA members to participate!

Take the Survey

Member News

All News

Discover Saratoga Will Become the County's Official Tourism Promotion Agency in 2024

The Saratoga County Board of Supervisors passed a resolution naming Discover Saratoga as the county’s official tourism promotion agency at its September meeting.

“We’re absolutely delighted and honored to be designated as the official tourism promotion agency for Saratoga County. We are excited to embark on this journey to showcase the unparalleled beauty, culture, and experiences that our county has to offer." - Darryl Leggieri, president of Discover Saratoga

"Discover Saratoga was the logical choice to assume the role of Saratoga County TPA based on their expertise and success working with groups and conventions. Saratoga County Tourism is in excellent hands. As a lifelong Saratogian, tourism and hospitality in in my blood. I look forward to continuing my membership in NYSTIA and staying engaged with my industry colleagues and advancing the great work NYSTIA is doing." - Annamaria Bellantoni, Vice President, Tourism, Saratoga County Chamber of Commerce

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Canaly NY Annual Meeting Recap

Last Friday, November 17, Canal NY hosted their 2023 Annual Meeting at FLX Live in Geneva, NY, where new officers and board members were elected. Updates were provided on seasonal canal maintenance, upcoming projects, the preparations being made for the Erie Canalway Bicentennial Celebration, and more.

Read the Full Recap

Governor Hochul Advances Nation-Leading Electric Vehicle Infrastructure Buildout Program

Governor Kathy Hochul has announced that the New York State Public Service Commission made major changes to New York’s electric vehicle “make-ready” program to speed up the transition to zero-emissions electric vehicles. The changes are designed to accelerate the development of EV charging infrastructure to combat range anxiety and ensure New Yorkers have access to convenient and reliable EV charging.

Continue Reading

Free 2024 Erie Canalway Calendar Available December 2023

The public is invited to pick up a free 2024 Erie Canalway National Heritage Corridor calendar starting December 1, 2023 at selected libraries and visitor centers throughout the National Heritage Corridor. The calendar features winning images from this year’s Erie Canalway photo contest. 

Continue Reading

Upcoming Events

All Events

State of the American Traveler Survey Findings - December 2023

December 13

Webinar | Future Partners | Learn more

Featured Co-Ops:

All Co-Ops

AARP: Content Marketing, Lead Generation

Reserve now for the February AARP Mid-Atlantic Region (NY, NJ and PA) to reach the fall and winter travel market!

  • Target: AARP's age 50 to 59 audience, for multi-generational summer travel and off-peak couples and family weekend outings
  • Receive matching space for advertorial content, doubling your destination visibility, and increasing your visual impact and branding opportunity
  • Reader service lead generation is expected to deliver thousands of valuable consumer contacts

Reserve your space by November 22, 2023! New Total Solar Eclipse Program! (DUNY), the premier travel website for Upstate New York has an exciting program surrounding the Total Solar Eclipse for April 8, 2024 starting in November to increase tourism for your destination, attraction, hotel, events and more. Reach 80,000 - 200,000 monthly viewers with this all digital compelling program offering extra high visibility through ad placement, added value and content. Consider how you can benefit and engage more visitors by participating and email Madelyn Roberts or by phone at 516-662-9555 for more information.


Learn more

Travel Guide Group NYS 24/7/365 Virtual Consumer Travel Show

The NYSTIA Co-Op Program for 2024 is starting at $900! Join 25+ NYS Destinations and Increase visitors, revenue & and economic impact via traveler engagement, and lead generation.

NYSTIA Preferred Rates and Value Ads: Participate for as low as $300 per month!


Learn more & Sign Up!

Times Union Media Group's BOGO Year-End Closeout Sale

Now through December 31, 2023, we invite NYSTIA members to take advantage of a special print promotional offer. For the remainder of the year, purchase 1 (one) print ad to run the in the Times Union and receive 1 (one) free print ad of equal or lesser value.*

The Times Union provides news and information to communities across the Capital Region and beyond, delivering unmatched reach and representing the #1 print portfolio in the region!

Learn more & Sign Up!

Job Postings

All Jobs

No new job postings have been submitted this week, but be sure to view the open positions on our NYS Tourism Careers Page.

Take the 2023 Tourism Advocacy Survey | Share your DEAI Case Study

Take the New DEAI Survey | 2024 Tourism Champions Agreement |

Submit a Workshop Proposal | 2023 Travel Show Schedule


Advancing economic responsible growth, community revitalization, small business success, job creation, quality of life and pride of place by realizing the potential of New York State's tourism industry and facilitating the success of NYSTIA members.

For more information about NYSTIA membership, events, advocacy, Co-Ops, and other services visit:

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