that they're is in the market in the first place. It probably forms the mental checklist that they consult before even looking at a property.
But nine times out of ten, what they
want controls what they buy.
The reason that most people actually pack up their stuff and move is not what you may think - it’s a little counter-intuitive.
When you think about why most people move, you think of things like a transfer for a new job or better schools or a change in financial circumstance. But the research tells a different story.
It’s because they
- Housing Related (e.g., wanted more space)
- Job Related (e.g., a transfer) and
- Family Related (e.g., a change in marital status)
I've listed these in their order of importance. Almost
half of the people surveyed moved for Housing Related reasons. A large number of those did so just because they
wanted something different.
Bigger. Smaller. Better neighborhood. More energy efficient.
Whatever the motivation, the point is that the move was prompted more by
desire than by
Since most people actually move because of what they want, it stands to reason that – even if they’re moving because they feel that they have to – they’re far more likely to end up buying what they
want. They'll sign the contract on the home that appeals to their
To sell your house, make it the home that they want.
So … What Do They Want?