Harvest News
        September 2018
Sharing the beauty of Fynbos & Australian natives, especially the family of Proteaceae!
Protea King Arctic Ice
A luxurious Protea King is the crowning glory of a design or bouquet - these chic beauties offer an enchanting world filled with color, texture, and sizes to try. But not all Kings are created equal. In fact, some varieties are so special, they take nearly a decade to create. Such is the case for the voguish Arctic Ice, a magnificent White King Protea which has proven to be one of the most popular cultivars of this coloring of the king protea. The large flower heads are almost dinner plate in size with serrated edges much like a king's crown.  Read More>
2018 SAF Outstanding Varieties Competition 
The Society of American Florists (SAF) held their 134th Annual Convention in Rancho Mirage, California. It was three action packed days of educational sessions and workshops, thought-provoking breakfast sessions, the Sylvia Cup Design Competition and the Outstanding Varieties Competition featuring the best flowers, foliage and plants from farms around the world.  Read More>    
Resendiz Brothers Wins SAF's 2018 Marketer of Year Award  
We're beyond thrilled to share the news that Resendiz Brothers won the 2018 Marketer of the Year Award from the Society of American Florists' (SAF) Floral Management magazine.  This prestigious award highlights forward-thinking SAF members who are creating new pathways to get ahead of the competition, to give them deserved kudos but also to offer everyone else some timely inspiration. "It recognizes business that see an opportunity, craft a solution and then work their tails off to succeed.  Read More>   
SAF's Sylvia Cup Competition... Top Designers...
A Mystery Assignment    
The Sylvia Cup Design Competition is the longest running, live, national annual floral design competition. It's sponsored by Certified American Grown and Smither-Oasis and coordinated by Professional Floral Communicators-International. The 2018 competition, the contest's 50th anniversary, paid homage to "The Wizard of Oz."  Read More> 
Fall Wreath Workshop 
Our kind of 'Autumn Welcome'... Protea Wreaths! Clear skies and warm temperatures greeted guests here on the farm as they enjoyed a wreath making workshop, along with a tour of the nursery and a peek in the packing house at the dawn of this year's fall equinox. Our favorite flower farmer, Mel, demonstrated the art of wreath making while participants eagerly contemplated what flowers and foliage they would select for their special wreath.    Read More> 
Flower News: September's Articles and Blogs of Interest from Around the World
From flowers to festivals - Judges picked to evaluate  
2019 Rose Parade floats have unique backgrounds
The trio that will decide which floats are best in this year's Rose Parade consists of a celebrity wedding planner, the Kentucky Derby Festival CEO and a florist who used to design floats herself.  Read More> 


Mel's Field Notes   
Hello Friends!    
Wow, what an amazing month of September! Winning the Floral Management's 2018 Marketer of the Year award seems like the pinnacle of what Diana and I have been hoping to achieve over the last 17 years. It's quite an honor to be recognized and rewarded for doing something we love and are so passionate about. Proteas have become our life and it has been our dream to make them a part of yours as well. Since the beginning, our 'Protea Goals' have been to create awareness, influence trends and increase sales... something we have managed to accomplish.  
 
However, this accomplishment is not solely due to our own efforts, it's a blending of so much more. It's you, our friends and customers throughout the years who have embraced the protea flowers and foliage we grow and made them a part of your daily inventory. It's the designers and artists who have eagerly and enthusiastically used proteas to flower their structures and designs bringing them to life in unique and special ways. "A protea can be like a big café' au lait dahlia. These are 'traffic light' focals, as they say in Italy. This is a very good trend." said Gregor Lersch during the Trend Summit Vancouver 2018. It's also organizations like SAF, Certified American Grown, State Floral Associations, Horticulture Societies, Farm Bureau and many more who have provided us with a platform to share our proteas and educate their members. And finally, we owe a debt of gratitude to the many publications and writers who have helped us tell our story and share our flowers over the years and have done it so very eloquently. It is truly all of this and more that has made this September one of our best months ever and we couldn't be more pumped about it!
 
As you can see from this newsletter, receiving the 2018 Marketer of the Year award wasn't the only highlight at this year's Society of American Florists (SAF) Convention... there was a lot more. The Outstanding Varieties Competition is a 'flower lovers heaven' and truly the best of the best are on display. My hats off to our fellow California flower farms, Eufloria, Sun Valley and Green Valley Floral, for winning Best in Class ribbons. In addition, Certified American Grown hosted a fabulous Field to Vase Dinner which featured flowers from across the county including Alaska and they were gorgeous. It was a beautiful evening and the comments and reviews we've seen so far are over the top! On Saturday morning, Certified American Grown and several of America's Flower Farmers gathered on stage as SAF recognized the Field to Vase Dinner Tour as the 2017 Marketer of the Year recipient (due to last year's convention cancellation). Finally, the Sylvia Cup... what a fun event. The PFCI designers that coordinate the competition are amazing and very talented, it actually felt like you were in Oz. My hats off to the 19 designers who created some awesome wands and designs with all American Grown Flowers!
 
We're all back on the farm. Last weekend we held our first wreath making workshop of the season and it was a huge success. We reconnected with some old friends (several of last year's workshop participants) and made some new friends as well. Yesterday, we received a card from Carolyn, who thanked us for getting her out of the house for the first time since Easter due to an illness and is planning to come back again and again in the future. That's the best part of these workshops and it makes them so worthwhile. Now, we're on to the next event... next week's San Diego Grown Dinner. We'll be creating the reception décor with plenty of protea, of course and manning a Boutonniere Bar to ensure guests have blooming accessories for this alfresco Farm to Table Dinner or maybe I should say, 'Table to Farm Event'. Hope to see you there!
    
    Have a great weekend!   
Enjoy the month of October!
  Mel



     
CaGrown
                    Hope you enjoyed this Newsletter!
                      The Resendiz Brothers Team
     www.resendizbrothers.com
Resendiz Brothers Protea Growers| flowers@resendizbrothers.com