I define academic leadership as the practice of inspiring others to make changes toward a positive vision within an institution or structure. I am often asked about what it means to have a leadership vision and why it matters.
Your leadership vision is a concise description of the future of the institution just over the horizon of change. It should feel familiar enough that members of the community can locate themselves within it, but different enough that it generates excitement and a sense of forward motion. It’s not a specific goal, although goals will emerge from it. It’s not a strategic plan, although it should shape your strategy.
A good vision paints a dynamic picture. It can be expressed in words but it also conjures up images, concepts, maybe even a song. It should give you a shiver of excitement when you think about it. Importantly, a vision should feel valuable. Instrumental goals such as achieving R1 status, rising in the rankings, or even balancing the budget aren’t inherently inspiring. They are more effective when tied to a more meaningful vision of success such as becoming the destination of choice for ambitious students or preparing young people to tackle the world’s problems.
If your sphere of direct leadership influence is smaller than the institution, you should still craft a vision for success. Maybe it’s, “our office will become the difference maker for students at risk of dropping out” or “our department will become known as the one that deeply inspires both majors and non-majors to write well.” It’s the vision that moves you beyond managing, beyond responding to the day’s quotidian problems, and into the work of leading.
Visions are forward-looking, but they don’t require you to prophesize or predict. As author Walter Gibson famously noted, “The future is already here, it’s just not evenly distributed.” In other words, you may find clues to your most inspiring vision by noticing the areas where you are already approaching it. Seeking out who and what your organization is on its best day—on its ideal day—might stimulate your visioning process in productive ways.
My vision for CIC, by the way, is that we become the place leaders of independent colleges and universities turn to for insight, inspiration, and practical solutions to their most pressing problems. This vision is my north star as I work with our team and our board to set priorities, evaluate our success, and invest our resources.
Questions for reflection: Have you already formed a vision for the next phase of your organization or is this work to be done now? If you have a vision, how are you conveying it in words and actions? If you are in the process of crafting a vision, where can you find inspiration? What does your organization feel like on its best day? What would it feel like if it could be just a bit better than even that?
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