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Biz Buzz

 How To Build Your Brand 
On Social Media
In today's virtual world, social media is one of the most powerful ways to reach prospects and attract new business.  If you don't use it properly, you are wasting your time and in some instances you may alienate people.  
One of the best ways to accomplish this is to build a solid social media campaign.  To help you, we have compiled a few tips.
Choose the Platforms that Support Your Brand Image
Social Media is used multiple times a day.  This makes it one of the best mediums to build your brand. How is your brand perceived on social media? Are you the humorous brand that's always ready with a witty reply? Or are you more of an informational resource that people go to for industry news and guides? The way your audience views your brand all comes down to your social media branding.
Provide Valuable and Shareable Content
Focus on creating useful content which viewers will want to share.  Figure out which content is most likely to gain visibility and on which platform. Images may resonate better with your audience than blogs.  Use visuals; articles with visuals get 94% more views.
Leverage Influencers
A fast way to leverage is to mention their names or link their websites in your content.   Tag influencers you've referenced when sharing.  Email influencers after you've published and let them know you've referenced them.
Use Social Campaigns To Promote Content
A growing number of brands use strategies such as contests and other social media campaigns to gain visibility and generate leads.  With this in mind, provide valuable incentives that encourage users participation and make sure you are offering value to all participants.
Prioritize, be consistent and share great content that will leverage the power of social media and the influence it will have on building your brand.
Contact us today for a complimentary consultation to discuss this or any other specific issues and marketing challenges.  

The Roart Group, LLC 

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