I love to hear about all of the good things going on with the unique people who are a part of my life. New roles, great ideas, accomplishments and whatever else that gives me a kick are celebrated and shared here.
and I have a monthly rendezvous that's not a secret if you've ever been to a Creative Mornings Columbus event. Michelle is a top 50 Content Marketing World Influencer (I had to lead with that because it's so good!) and a Writer & PR Pro in Columbus. Check out her business,
Garrett Public Relations
She began her business in '99 to help small businesses who need a hand with writing, PR and social media projects they can't fit into their busy schedules. "Content is something more and more businesses are looking at as an effective way to market their products and services, yet many simply don't have the time they need to devote to creating it," she said. Blog posts, newsletters, customer stories, press releases and other content for social media channels that she produces all integrates to help companies get more visibility.
"I really love being able to help clients get the word out about what they're doing." The thrill of getting covered by the media never really goes away for her. She added, "What I do also helps them drive sales, which is gratifying." Helping clients uncover what makes them compelling, especially when they may just not recognize what the stories are or how to tell them, is one of the more enjoyable aspects of what she does.
The integration of PR, content and social media is picking up steam and it's what Michelle says will give a company a leg up against it's competitors who continue to silo these practices. "And, I'm SO happy to see a focus on writing because it creates more opportunities for those of us who focus on it," she said.
I love hearing how people give back to their community. Michelle has been invited to speak about the importance of writing at her (and my) alma mater, The Ohio State School of Journalism to a class of PR students next month. "I'm really looking forward to that!"
is a good guy who I first met when he had relocated to Columbus from Dayton. We both got involved with the
American Advertising Federation's Columbus chapter
and still regularly attend events. He's been a creative leader with
for over the last three years after having spent the bulk of his career on the marketing agency side. It's been a big change that he's come to enjoy. He said, "The problem solving is no longer transactional. Today, I live and work inside the brand. The investments in innovation, community, diversity and inclusion make it an exciting and welcoming place to be. The organization genuinely embraces and accelerates change."
I asked Artie what has him most excited about his role. "I get excited when I contribute to the change, when I find a rule that feels like it should be challenged. I sometimes wonder, though, if I'm actually producing value or just bringing people together to take advantage of the value they can produce together. Either way, the transformations are exciting," he said.
He's a strong supporter of the Columbus creative community and he sees Grange as a microcosm of the creatively-diverse, inclusive and ever-changing city of Columbus. "If we all continue to think creatively about tomorrow and work together, we'll change the world."
Artie and I are also both dads. We all have our own experiences and Artie shared a bit of his with me. "Being a dad has opened my eyes to things I'd never imagined: their determination and confidence, the curiosity and humor behind their eyes. I've learned so much about myself, too, by asking for their perspective on the world. The trust that results opens doors to some amazing connections."