In October, Hawaii Tourism Oceania (HTO) brought three teams from one of Australia’s top radio stations, Triple M, to Hawaii for a week of live broadcasts from Oahu. The Triple M team also pre-recorded content from each of the neighbor islands for play during broadcasts. HTO partnered with Outrigger Hotels and Resorts and Australian air carrier Jetstar for the campaign. It also collaborated with Jetstar and Australia-based travel outlet Flight Centre on a Hawaii campaign coinciding with a Triple M morning radio promotion.