Weekly Update
Find COVID-19 information at  www.healdsburg.com/covid19
A Recovery News Update from the Healdsburg Recovery Task Force, a partnership between the City of Healdsburg and the Healdsburg Chamber of Commerce.
Dear Healdsburg Chamber & Community Members,

Lots of news and updates this week, as we see more businesses reopening in Sonoma County:

  • Tourism Update: Leisure tourism will be allowed to resume the weekend of June 19 – 21
  • Wineries Update: Food service no longer a requirement for Sonoma County tasting rooms
  • Marketspace Survey: Take a quick survey to provide your input on various downtown road closure options
  • Restaurant & Winery Survey: Take this quick survey to ensure the Chamber has the most up-to-date information available on our website

We've also included some additional information on upcoming Chamber Virtual Check Ins and business resources available to you.

Thank you!

-Healdsburg Recovery Task Force
Tourism Update: Leisure Tourism Reopening Guidance
Dear Partners:

We have received guidance that, barring additional spikes in key health indicators (we will closely monitor and provide any additional information to you), leisure tourism will be allowed to resume the weekend of June 19 – 21. We are awaiting a decision of whether the date will be June 19 or June 20, but we wanted you to know of this development. We expect an official announcement based on the indicator levels on or about June 16.

The tourism and hospitality industry has developed a broad and detailed program of health and wellbeing protocols helping to ensure the safety of guests. These Business Management Plans (BMPs) are available on  SoCoLaunch , a site administered by the Sonoma County Economic Development Board. We thank Sheba Person-Whitley and her team for providing this critical information via this web portal.

Along with our partners at the countywide chambers and visitor centers, we will be launching a Safe Travels Promise program with the goal of helping ensure visitors abide by the protocols and policies of businesses and the health office policies, interact with our residents in a responsible way and take a “we’re in this together” approach. Please watch for further information and opportunities regarding this program. 

Sonoma County Tourism has been working on a recovery strategy and will be launching this multi-phased sales and marketing program beginning next week. Rather than one big virtual town hall, we will be recording a number of modules that allow you to get the information most important to you at a time that’s most convenient. These modules will launch next week. Look for additional information in upcoming Partner Alerts.

We also want to send great thanks to our Sonoma County Board of Supervisors, most especially Supervisors Hopkins and Rabbitt for their work on behalf of the tourism and hospitality industries. They have advocated for our industry while balancing the significant health issues throughout the pandemic. 

Thank you for your incredible continued creativity, tenacity and patience during these past three months. We are seeing a light at the end of this tunnel.

Claudia Vecchio
President and CEO
Sonoma County Tourism
Wineries Update: Food Service No Longer a Requirement for Sonoma County Tasting Rooms
Please see a message from Sonoma County Vintners regarding wineries reopening:

Dear Winery Partners:
This morning, Sonoma County Vintners held a call with members of our Sonoma County Board of Supervisors and Sonoma County Health Officer Dr. Sundari Mase. During this call Dr. Mase confirmed that effective as of 12:01 am Friday June 12, Sonoma County winery tasting rooms CAN reopen WITHOUT the previously state-mandated food service requirement. This new amendment has been approved by the state of California and Sonoma County government officials.

Covid-19 Mitigation Practices:

All wineries must continue to activate all Covid-19 mitigation practices including “Social Distancing Protocol” for their facilities frequented by the public or employees as outlined below. The Social Distancing Protocol must be posted at or near the entrance of the facility and shall be easily viewable by the public and employees. The Social Distancing Protocol must explain how the business is achieving the following, as applicable:

  • Limiting the number of people who can enter into the facility at any one time to ensure that people in the facility can easily maintain a minimum six-foot distance from one another at all times;
  • Where lines may form at a facility, marking six-foot increments at a minimum, establishing where individuals should stand to maintain adequate social distancing;
  • Providing hand sanitizer, soap and water, or effective disinfectant at or near the entrance of the facility and in other appropriate areas for use by the public and employees, and in locations where there is high-frequency employee interaction with members of the public (e.g. cashiers);
  • Providing for contactless payment systems or, if not feasible to do so, providing for disinfecting all payment portals, pens, and styluses after each use;
  • Regularly disinfecting other high-touch surfaces
Posting a sign at the entrance of the facility informing all employees and customers that they should: avoid entering the facility if they have a cough or fever; maintain a minimum six-foot social distancing, distance from one another; sneeze and cough into one’s elbow; not shake hands or engage in any unnecessary physical contact. In addition, it is required that all people wear face coverings before they enter any indoor business, indoor public common areas, or whenever the person is unable to maintain a six-foot distance at all times as set forth in the Order with the exception of while the person is eating or drinking.

Please Note: Sonoma County Vintners created signage templates for use in your tasting areas that are available  here .
Sonoma County Vintners has been, and will continue to actively work with county, state and federal government officials, and aggressively advocate for Sonoma County wineries, and regulatory and economic relief.

We will continue to update you as additional information becomes available. Please contact us at  info@sonomawine.com  if we may provide any assistance to you and your winery team. 

Sonoma County Vintners Team
Healdsburg Marketspace Survey:
 Please complete by Thursday, June 11 at 12PM
Healdsburg Community Members:
Thank you for registering for community updates on the Healdsburg Marketspace business enhancement program. If you were able to attend and provide input in our recent community zoom meetings, we what to thank you for your participation.
As follow-up, and to help us capture input for those who were unable to attend either of our meetings, we have developed a brief survey. We kindly ask you to take a quick 5-minutes to provide your input on various downtown road closure options and questions to assist us in creating a comfortable post COVID-19 downtown experience. Kindly complete the survey by  Thursday, June 11 at Noon  as the data we receive will assist us in preparing our recommendation to City Council for discussion at their next regular meeting.
You can take the survey by visiting this link:
Updates to the Marketspace program can be found at:
We sincerely appreciate your time, investment, and valuable input.

Thank you!
MATT MILDE, CPRP  |  Facilities and Events Supervisor
City of Healdsburg, Community Services Department
1557 Healdsburg Ave. Healdsburg, CA 95448
707.431.3128  |   mmilde@cityofhealdsburg.org
We look forward to seeing you at these upcoming Healdsburg Chamber Virtual Check Ins. For any questions, please reach out to susan@healdsburg.com.
Updates from the EDB
with Sheba Person-Whitley, Executive Director,

Friday, June 19
9:00 am

Registration required to access
Check In.
Branding, Social Media, & PR in the age of COVID-19 with Lindsay Musco, Founder/Owner/Operator, Poppy & Vine

Friday, June 26
9:00 am

Registration required to access
Check In.
Helpful Resources & Virtual Trainings

  • Crisis Planning Resources
  • 7 Crisis Management Questions You May Be Asking – And Our Advice on Building a Crisis Plan (read blog post here)
  • 5 Tips for Digital Marketing During the COVID-19 Pandemic (download PDF here)
  • 2020 Digital Report (revisited): Hootsuite's How COVID-19 has Impacted the World of Digital (See learnings here)
Upcoming Virtual Trainings in June
See all event at  ModernDigital.co/events

Instagram Masters Workshop 
(June 17)

You will learn the ins and outs of how to build and grow your brand’s presence on Instagram. We’ll cover the latest features and visual aesthetics to manage your feed and stories. 

Digital Marketing Bootcamp 
(June 20)

This bootcamp is a concise overview of digital marketing that will get your marketing into shape. You'll learn new ways to promote your business and connect with customers using your website and digital channels. 

Facebook Advertising Training 
(June 25)

You will get insights and practical lessons from the field and you’ll learn how to make the most of Facebook advertising.