4Q20 Institutional Fitness
Industry E-News
Power Wellness is the nation's largest fitness management company serving healthcare, university, foundation and municipal clients. Our four strategic service lines include management, consulting, medical integration and asset monetization. Since our inception in 1996, we have helped develop and manage over 50 successful institutional fitness and wellness centers throughout the U.S. As an industry leader, we are pleased to share a curated selection of general industry news.
Power Wellness Safely Surpasses 1M Medical Fitness Center Visits
powerwellness.com, 12/30/20
Collectively across 29 locations nationwide, Power Wellness has managed over 1 million visits since reopening their first client’s location in May 2020. As a result of strictly enforced safety protocols, the reported COVID-19 positive reports from staff and members have been below 0.05%, and generally identified as arising from external contacts.
UT Health East Texas to Host Grand Re-Opening of Rusk Olympic Center
tylerpaper.com, 12/13/20
The event will feature a ribbon cutting at 5 p.m. by the Chamber of Commerce for the Olympic Center fitness facility, which had been closed due to COVID-19. The facility is re-opening with enhanced safety precautions such as daily screenings and temperature checks for members and employees, additional disinfecting and sanitizing procedures, no-contact check in for members and physical distancing of equipment.
Local Gyms Make Adjustments as COVID-19 Surge Results in New Restrictions
www.wwlp.com, 12/8/20
Gyms and fitness centers in Massachusetts have been dealing with the impacts of COVID-19. Now, more restrictions as the state is set to return to Phase 3, Step 1 in its reopening process. Gyms will now be limited to a capacity of 40-percent from the previous 50-percent.
(Photo: MassLive.com)
Gyms Around WNY In Orange Zones Reopen
spectrumlocalnews.com, 12/14/20
Frequent gym-goers are happy to be pumping iron again. Business owners are too, but some feel confusion is at a whole new level...Bueme tells Spectrum News she feels the science backs up her opinion that gyms are and have been safe and COVID-19 free..."The governor already said, ‘our mistake, gyms are not the spreader, gyms are 0.006, they are safe.’ Well ,we've been saying that since day one,” she said.
(Photo: Buffalo News)
Singing Hills Brings New Recreation Facility to Southern Dallas
nbcdfw.com, 12/8/20
The new Singing Hills Recreation Center will open to the public on Monday in southern Dallas. The new facility will bring multigenerational programs to families in southern Dallas, the Dallas Park and Recreation Department said. "The City of Dallas invested more than $12 million over the course of six years into the new complex, which has a senior center, gymnasium, commercial kitchen, multipurpose group and technology center," said Council Member Tennell Atkins said.
(Photo: NBC, Dallas-Ft.Worth)
Take a Look Inside the New $34M West Lafayette Wellness Center, Opening in January, 2021
www.jconline.com, 10/16/20

The 73,000 square foot facility was funded through the West Lafayette Redevelopment Commission. It is connected to a trail system and features three gymnasiums, a walking track, fitness center, yoga, cardio and weights areas, an indoor zero-depth entrance pool that goes out to 9 ft. among many other amenities.
(Photo courtesy of jconline.com)
South Puget Sound Community College is Gearing Up for Opening of New Health and Wellness Center
thurstontalk.com, 11/4/20
SPSCC’s new Health and Wellness Center will feature a renovated gymnasium and a new auxiliary gymnasium, expanded weight room and cardio room options, a wellness cafe, additional study spaces, enhanced variety of physical education course options and the ability to expand study activities, recreational sports programs, intramurals, and future club sports programs.
(Photo: South Puget Sound Community College)
$12.7 Million Wellness Facility is Coming to Ellsworth AFB and Box Elder Community
keloland.com, 12/11/20
The new wellness facility will be 15 acres costing about $12.7 million. It’ll be located along Liberty Boulevard, just off of I-90.
“South Dakota Ellsworth Development Authority has already secured a grant for half of those dollars from the Department of Defense,” Gov Kristi Noem said.The new facility will be called the “Liberty Center.” Once built, the current wellness center will be re-purposed as a full-time hangar.
(Staff photo by Ben Lonergan, file)
New Pal Wellness Center to Open December 21
greenfieldreporter.com, 12/3/20
The doors at the New Palestine Wellness Center won’t open until Dec. 21, but more than 650 new memberships have already been secured. An additional 850 members who are now using a temporary center are also expected to transition to the new center.
“The membership drive is going exceedingly well. There’s an incredible amount of interest,” said Joel Hungate, who oversees the three Hancock Health wellness centers in the county.
(Photo: Greenfield Reporter)
Pharr Breaks Ground on New, State-of-the-Art Wellness Facility
themonitor.com, 11/19/20
The city of Pharr, Texas, held a groundbreaking ceremony for its new Wellness and Innovation Complex on Thursday. The Complex has been in the works since 2019. When completed it will feature a 120-foot mirrored waterway, a jogging trail and a building with a 150-seat lecture hall for health and wellness classes.
New Montopolis Recreation Center Now Complete
spectrumlocalnews.com, 11/13/20
Austin voters approved funding for the East Austin facility in 2012. City leaders say the design for the new facility was developed with extensive input from the Montopolis community beginning in 2014. Construction broke ground in 2018 and has reached substantial completion.
(Photo:City of Austin, TX)
Lawrence Family Fitness Center Holds First Aerobics Class
weeklypacket.com, 10/30/20
At 6 a.m., Tuesday, October 27, three hours before a ribbon-cutting ceremony, the first aerobics class was held in the new Lawrence Family Fitness Center in Blue Hill. “We’re thankful to be open,” Montgomery said. “The one thing the Maine CDC has done was to put forth some strict, but manageable, guidelines. They really laid out these guidelines that make it possible for us to be open and to be safe.”
(Photo: Jeffrey B. Roth)
Park District Headquarters in Brighton Park Moves Closer to Reality
chicago.suntimes.com, 12/10/20
The Chicago Park District's plan to build a new headquarters and recreational mecca in the park-starved Brighton Park neighborhood moved a step closer to reality Thursday. In addition to 88,000 sq. ft. of office space the park will include a teen center, a pair of fitness centers and a basketball court.
Bill to Help the Fitness Industry Introduced in the House
IHRSA via www.clubindustry.com, 10/7/20
U.S. Reps. Michael Quigley (D-IL) and Brian Fitzpatrick (R-PA) have filed the Health & Fitness Recovery Act of 2020, the two announced on Oct. 1. The act (H.R. 8485) establishes a $30 billion recovery fund to help gyms and fitness clubs devastated by the COVID-19 pandemic. The industry has lost $13.9 billion in revenue from March through Sept. 1, 2020, according to IHRSA.
Virus Testing Gyms' Fiscal Fitness
www.nwaonline.com, 10/7/20
Gyms, health clubs and workout studios began reopening in late spring after government-ordered shutdowns aimed at halting the coronavirus spread. But most are allowed to have only a fraction of their regular clientele onsite at one time. And some clients are staying away for fear of catching the virus. Over 80% of the 40,000 to 50,000 health and fitness clubs in the U.S. are small businesses. Last year, the overall industry employed 3 million trainers, instructors and other workers.
Commack Target Gym Plans Scrapped Because of Pandemic
therealdeal.com, 11/9/20
Life Time Fitness has dropped plans to open a large fitness center at a former Target department store in Commack, Long Island. The now-scrapped $35M gym would have spanned 144,000 sq. ft. with pools, children's play areas, a restaurant and a traditional gym.
(Photo: TRD Staff)
As Temps Drop and COVID-19 Cases Rise, Gyms Turn to Virtual Memberships
chicagotribune.com, 10/23/20
Few see online classes as a replacement for the community that comes with in-person workouts, and fitness clubs and studios say Chicagoans tired of solo home workouts have started returning to gyms and spin classes. But some are still leaning into virtual workouts, especially as COVID-19 cases rise and the threat of new restrictions looms.
(Photo: Jose Osorio, Chicago Tribune)
"I'd rather just work out outside": Why the Bay Area's Outdoor Gyms Could Last Beyond the Pandemic
www.sfchronicle.com/business, 10/11/20
In a recent Men’s Health magazine survey that polled nearly 10,000 people, 38% said they would never return to a gym.... “I’m not scared. I’d just rather work out outside,” said Sid Banothu, a product manager for Google Ads who personally trains with Israeli four times per week.
(Photo by Lea Suzuki / The Chronicle)
Fitness Centers are Part of the Solution, Not the Problem
nydailynews.com, 11/18/20
Fitness plays a critical role in combating the virus and improving people’s overall physical and mental health. Chronic health conditions impacting millions of Americans including obesity, hypertension and diabetes can cause complications and significantly increase the chances of hospitalization and death for those who contract COVID-19.
Hospital and Health System Innovation Summit: Lessons Learned
www.natlawreview.com, 12/16/20
Top takeaways from this interactive discussion among health care leaders about top COVID learnings included an increased focus on population health, an accelerated pace of innovation, and the importance and maturation of virtual care, among others.
The Fitness Industry Will Survive the Pandemic, But It Will Look Very Different
fastcompany.com, 10/14/20
For Fast Company’Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on how the COVID-19 era is transforming their industries. Here’s what’s been lost—and what could be gained—in the new world order. Fitness Industry leaders discuss COVID-driven changes, including an increase in virtual fitness.
[Source photos: Cameron Prins/iStock; Nutthaseth Vanchaichana/iStock; Srdjanns74/iStock; funduck/iStock; trumzz/iStock; Wavebreakmedia/iStock]
Tech Giants: Friend or Foe to the Fitness Industry?
www.clubindustry.com, 12/1/20
The biggest brands in technology, now with their sights firmly set on the fitness industry, will take no prisoners. How can club operators fight back in a David and Goliath style battle to win over consumers and secure their industry place for the future? 
(Photo by Visual Communications / iStock / Getty Images Plus)
For more information, please contact Power Wellness Business Development:
Paul Prather
Vice President of Client Development


Josh Carlson
Vice President of Center Development



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