Good Morning All:
Welcome to the first edition of Penny Newman Farm Products Division’s monthly newsletter. In this publication, we will be engaging with our community of growers and partners to keep everyone informed of relevant industry news, innovations in production ag, new product releases and exclusive offers available only to subscribers. We certainly understand that some folks may not appreciate being kept in the loop and adding yet another email to clear out of their inboxes, so if you’d like to unsubscribe, you can do so by clicking the link at the bottom of this message.
Penny Newman’s Farm Products Division was born out of a recognition that optimum crop fertility and resilience can be accomplished through alternative and more cost-effective methods than those largely being offered to growers today. We launched this division a little over three years ago and, being a California based company, decided to attack two of the most uniquely challenging issues plaguing our home state: water and soil salinity.
California’s ag sector is truly amazing. We’ve turned a desert into the most productive agricultural region in the world but, as a desert, the lack of rainfall and drainage not only leads to a scarcity of water but also high salt accumulation in our soils. We’ll refrain from getting into the details of SGMA or putting any sort of a political bent on addressing the water issues we’re dealing with in our state, but one thing we can all agree on is that CA growers need to make the best use of what little (and expensive!) water they have. Drip irrigation was a step in the right direction but had the unintended consequence of increasing salt accumulation (less water applied = less flushing/leaching of salts). Those salts are a detriment; they inhibit root growth, water infiltration, and the propagation of aerobic microbes that are vital for nutrient availability and uptake. Enter our solution:
– the single most effective product on the market for increasing water infiltration and mitigating salinity.
After several years in the field watching this product work, we recognized that its benefits go so far beyond water efficiency and salinity mitigation. From better soil aeration and reduction in compaction to increased nutrient uptake and soil organic matter, it became clear that this was a multi-faceted product and not just your run-of-the-mill water penetrant, so much so that we decided its old name will no longer suffice. It’s our pleasure to announce the re-branding of our flagship product to
Full Spectrum C+P
. Per my comments above, it takes a full spectrum approach to improving soil health, and we thought the name should give it credit for doing so!
We recognize that Penny Newman is relatively new to the world of soil amendments and fertilizers, so we owe our earliest customers a unique debt of gratitude for giving us the opportunity to prove the efficacy of our product. That said, you can see from the testimonials below that those early adopters were rewarded for their leap of faith with some amazing results: 30% increase in water infiltration, $200 per acre savings in input costs, 2.5x multiple in yield on an off-year for olives.. just to name a few. And be sure to check out the aerial photos courtesy of our fellow
, that highlight improved canopy/chlorophyll and significantly reduced water stress from Full Spectrum C+P acres vs a competing penetrant that were taken from a large pistachio grower in Kern County.
Helping customers achieve these outcomes has made work fun and helped us to establish the ethos that will remain the driving force behind this division: we’re committed to providing customers with best-in-class products that not only increase yield and plant vigor, but save growers money upfront through a reduction in input costs. The fun part comes in when folks recognize that these same products and methods also improve the health of their soils, creating more long-term resilience and having a net-positive impact on the environment. We’ll go into this in greater detail on subsequent newsletters but, until then, stay safe and stay cool out there!
-The Team at Penny Newman Farm Products Division