July 2019
Coalition Screening Rates

Completing the Healthy Start screening form is valuable for all mothers regardless of age, race or economic status. 

Prenatal Screening Rates* (July 2018 - April 2019)
Coalition Prenatal Screening Rate Goal: 70%
1,947/2,311 = 84%
181/254  = 71%
524/636 = 82%
89/120 = 74%
124/166 = 75%
96/137 = 70%
49/49 = 100%
297/372 = 80%
2,472/2,964 = 83%
371/711 = 52%
305/364 = 84%
91/137 = 66%
Coalition Total
6,546/8,221 = 80%
State Total
128,214/185,136 = 69%
* Prenatal Screening Rate = Total Consenting to Screen / Estimated Number of Pregnant Women
Infant Screening Rates** (July 2018 - April 2019)
Coalition Infant Screening Rate Goal: 85%
The Women's Center at North Florida
2,541/2,586 = 98%
Shands at UF 1,913/2,178 = 88%
The Birth Center at Comprehensive Women's Group 16/16 = 100%
Birth and Wellness Center of Gainesville 19/19 = 100%
Shands at Lakeshore 343/429 = 80%
Advent Health of Ocala 747/747 = 100%
The Ocala Birth Center 24/24= 100%
Loving Arms Birth & Wellness Center 12/17 = 71%
Putnam Birth and Beyond
1/1 = 100%
Putnam Community Medical Center 173/173 = 100%
Coalition Total
5,789/6,190 = 94%
State Total
178,716/185,136 = 97%
** Infant Screening Rate = Total Screened/Total Infants
Why Breastfeeding Matters

Breastfeeding is the best source of nutrition for most infants.  It can also reduce the risk of some short- and long-term health conditions for both infants and mothers.

Most mothers want to breastfeed but stop early due to lack of ongoing support.  Certain factors make the difference in whether and how long infants are breastfed.  

Why Do Mothers Stop Breastfeeding Early?

60% of mothers do not breastfeed for as long as they intend to.  How long a mothers breastfeeds her baby (duration) is influenced by many factors including:
  • Issues with lactation and latching
  • Concerns about infant nutrition and weight
  • Mother's concern about taking medications while breastfeeding
  • Unsupportive work policies and lack of parental leave
  • Cultural norms and/or lack of family support
  • Unsupportive hospital practices and polices
Breastfeeding Disparities Exist.
  • Fewer non-Hispanic black infants (69.4%) are ever breastfed compared with non-Hispanic white infants (85.9%) and Hispanic infants (84.6%).
  • Infants eligible for and receiving the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) are less likely to ever be breastfed (76.7%) than infants eligible, but not receiving WIC (83.3%), and infants ineligible for WIC (91.7%).
  • Younger mothers (aged 20 to 29 years) are less likely to ever breastfeed (80.4%) than mothers aged 30 years or older (85.3%).


To check out the Breastfeeding Report Card for 2018, please click here.

Source: https://www.cdc.gov/breastfeeding
2019 Florida Kids Count Profile

According to the press release sent out with the 30th KIDS COUNT Data Book, Florida is now home to 1,213,176 more children than it had in 1990, and population projections show this number increasing by an additional 1.1 million by 2045.  This growth in our younger population will demand greater investments in state resources for children so they have what they need to lead healthy and successful lives.

Florida's overall rank of 37th, compared to our ranking last year of 34th, shows the state is not moving in the right direction.  The 2019 Data Book shows more than 800,000 Florida children live in poverty and that serious racial and ethnic disparities continue to exist.   

To check out the 2019 KIDS COUNT Data Book, please click here .
Coalition Updates  
Board Membership
Please contact Heather Hollingsworth if you have someone interested in becoming a Board Director.  We are currently looking for representation from all three categories: community; advocacy and consumer.

Thank you Sarah Catalanotto and Amanda Elliott
On behalf of the Healthy Start of North Central Florida Coalition, I'd like to sincerely thank both Sarah Catalanotto and Amanda Elliott for their many years of service on our Board of Directors and Executive Committee.  We appreciate you both taking time out of your very busy schedules to serve on behalf of the mothers and babies in our service area.  We will miss you both!

Welcome Lauren Pierson
Please join me in welcoming our newest Board Director, Lauren Pierson.  Lauren is the Tobacco Program Manager for Suwannee River Area Health Education Center and will be replacing our previous Board Director and Executive Committee member, Sarah Catalanotto.  Welcome Lauren!  We are happy to have you on our team!

2019-2020 Slate of Officers
Please join me in congratulating our 2019-2020 slate of officers for Healthy Start of North Central Florida!  We appreciate your willingness to serve on our Executive Committee for the upcoming contract year!

President - Dr. Mary Peoples-Sheps
Vice President - Roseann Fricks
Secretary - Cathy Winfrey
Treasurer - Sharon Surrency

National Public Health Week at the University of Florida
On behalf of Healthy Start of North Central Florida, I'd like to thank the Delta Omega/Beta Chapter at the University of Florida for supporting our Healthy Start families during National Public Health week by coordinating a diaper drive.  The hundreds of diapers donated are sure to help our families supply one of the most basic and costly needs - diapers!

Upcoming Events for National Breastfeeding Month
The 10th Global BIG Latch On Event will be held on Saturday, August 3rd from 9:00 AM until 11:30 AM at the Thomas Center in Gainesville, Florida.  There will be activities, food trucks, prizes and nursing photos so please plan to join in on all the fun and show support for our breastfeeding mamas!

UF Health Shands World Breastfeeding Week Event
Date: Wednesday, August 7, 2019
Time: 10:00 AM until 2:00 PM
Location: UF Health North Tower Atrium

UF Health Shands Black Breastfeeding Week Event
Date: Wednesday, August 28, 2019
Time: 10:00 AM until 2:00 PM
Location: UF Health North Tower Atrium

HSNCF is on AmazonSmile
Don't forget to shop using AmazonSmile!  With every purchase made using the following link, Amazon will make a donation to Healthy Start of North Central Florida at no additional cost to you.  How cool is that?  Go ahead and get your "shop" on!  https://smile.amazon.com/ch/59-3118984
Month Births % Intakes Received % Consented % Completed Assessment
July* 244 30.7% 70.7% 79.2%
August 240 57.9% 69.1% 62.5%
September 203 72.9% 50.0% 45.9%
October 195 87.2% 57.6% 58.2%
November 218 82.6% 47.8% 59.3%
December 217 80.6% 55.4% 48.5%
January 216 75.9% 52.4% 60.5%
February 195 85.1% 54.2% 63.3%
March 207 80.2% 54.8% 51.6%
April 232 78.4% 56.6% 58.3%
May 196 86.7% 59.4% 52.5%
Total 2,363 73.4% 56.2% 57.4%
  1. Family Partners start dates: UF Health at Shands on 7/2/18*; NFRMC on 7/19/18*
  2. Intakes Received Goal = 95%
  3. Consented Goal = 70%
  4. Assessment Goal = 60%


-  99% of families agree that the NewboRN Home Visiting Program was helpful
-  99% of families would recommend the NewboRN Home Visiting Program to a friend

Maternal, Infant and Early Childhood Home Visiting (MIECHV) 

The Healthy Start Team

Mary Peoples-Sheps
Community Representative
Vice President
Roseann Fricks
ELC of Marion County
Sharon Surrency
Partnership for Strong Families
Cathy Winfrey
Healthy Families ACUB

Ann-Marie Fenn

Lauren Pierson
Suwannee River Area Health Education Center

Chris Schreier University of Florida, College of Nursing

Deepthi Varma
University of Florida, Epidemiology Department

Cassandra Young
UF Health at Shands


Coalition Screening Rates
Breastfeeding Awareness
Florida Kids Count Profile
Coalition Updates
NewboRN HV Program
The Healthy Start Team
From the Director

It's summertime in Florida and it's hot out there!  I hope you get the chance to do something fun with those you love most!
This year brought big changes for Healthy Start.  On July 1st 2018 we started our Connect program, and on March 1st the new Healthy Start services rolled out.  Change can be challenging and I'm very grateful to our Healthy Start Coalition (direct services providers and members) for hanging in there and pressing forward.  We have continued to work very hard for the mothers and babies who need us most!
Our annual meeting was very fruitful with great discussions and ideas on how we can make an even greater impact on the pregnant women and families in our service area.  Thank you to everyone who participated and a special thank you to our guests from the Healthy Start MomCare Network and the Agency on Healthcare Administration for joining us!
We look forward to seeing you at our next Board of Directors meeting in September!
Julie Moderie, MPH
Program Director

Care Coordinator Mtg
Thurs, July 18th @ 9:00 AM
WellFlorida Council

North CI&R HVAC Mtg
Thurs, July 18th @ 11:00 AM
WellFlorida Council

Service Provider Council Mtg
Thurs., Aug. 15th @ 1:00 PM
WellFlorida Council

Executive Committee  Mtg
Thurs., Aug. 15th @ 2:00 PM
WellFlorida Council

Board of Directors Mtg
Thurs., Sept. 19th @ 2:00 PM
WellFlorida Council

WellFlorida Council is located at 1785 NW 80th Blvd., Gainesville, Florida.

Healthy Start of North Central Florida
1785 NW 80th Blvd., Gainesville, FL 32606
P: 352-313-6500 | F: 352-313-6515 | www.HealthyStartNCF.org