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- Grow Older
- 3 Targeted Versions
- Design Construct
- Communication Triad
- Financial Impacts
- Pearls of Wisdom™
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Last week’s issue explored why and how Safer Soundscapes, Sustainable Hearing™ initiatives should Start Younger with unsuspecting students. This week, we Grow Older by converging on adults exposed to differing noisy environments. To gain segmentation benefits, our Hear the Facts™ collection features 3 targeted versions of core Noise-Induced Hearing Loss (NIHL) design: |
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Just as personalized hearing solutions must fit well, it is ideal for customized educational designs to align with intended recipients. While this trio’s formats and content are similar, please note fine-tuned focal images and text. For explanatory purposes, see Consumer version canvas artwork construct. From the top… |
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From daily use perspective, consider this setting and Talk Triad. |
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You and your customer, face to face, with a conversational trigger in sight. At a glance, in your own words, educational curation is displayed. For comparison… |
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On purpose, fill in the blanks.
Following point of care discussion, matching handouts drive educational messages home, facilitating engagement, retention and advocacy with loved ones. When asked, “how did your appointment go?” a remarkable chat and informative reference will be in hand. Make sense?
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Beyond NIHL’s auditory effects, few consider the Financial Impact of Hearing Loss. Subject matter experts raise awareness about prevalence, along with research-based data regarding:
- High % of the population in workforce or educational settings
- Unemployment rates
- Reduced incomes
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“Treatment without prevention is simply unsustainable.”
— Bill Gates
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These Pearls of Wisdom™ are from two highly reputable research studies. More should know that…
“In this nationally representative study of US adults aged 20-69, hearing loss was independently associated with low educational attainment, low income, and unemployment/underemployment. The associations between hearing loss and both income and employment status remained significant even after accounting for the low educational attainment observed in the hearing impaired population. These findings suggest that hearing loss has substantial socioeconomic implications.
“Our study highlights important racial and gender-based socioeconomic disparities that have been described in the wider disparities literature. Notably, it also emphasizes hearing loss as another potential source of socioeconomic disparity. In this study hearing loss was the only factor that was independently associated with all three measures of socioeconomic status: low educational attainment, low income, and unemployment/underemployment.
“There are alternative explanations for the relationship between socioeconomic status and hearing loss that should be considered. Low socioeconomic status itself could be the driver behind development of hearing loss, particularly if less educated individuals pursue types of work that increase their exposure to noise. Other alternative explanations include higher levels of recreational noise exposure and increased perinatal risk factors in lower socioeconomic groups.”1
“Among the seven most rigorous studies, six demonstrated a significant association between hearing loss and employment, underemployment or disability pension.
“These authors found that workers with hearing loss reported increased difficulty communicating in a noisy environment and localising and distinguishing sounds, accompanied by an increased self-reported listening effort. Individuals with hearing loss also reported decreased job control, consistent with prior literature.48 These factors may contribute to the increased rates of stress related sick leave observed.
“All studies that investigated hearing loss and employment class reported an association. Hearing loss was associated with ‘blue-collar’ and ‘manual labour’ versus ‘managerial’ and ‘professional’ occupations.” 2
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Now that you know, who will you tell?
Next week will be our NIHL finale and views on Just Saying Thanks.
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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