Volume 110
May 4, 2022

  • Getting the Pictures
  • Our Mind’s Eye
  • Advantageous or Antiquated?
  • Grow Physician Referrals
  • Stay in Touch
  • Be a Thought Leader

“What we see mainly depends on what we look for.”
— John Lubbock
Enjoy Getting the Pictures as this week’s featured visuals are thoughtfully displayed.

Do you see a Vase or Faces?

With optical illusions being experiences of apparently seeing something nonexistent or other than expected appearance, it’s fascinating how our mind’s eye can visualize or imagine alternatives.
With a product’s functional intent staying true to form, times change.
Sometimes, progressive views trigger innovative use cases. From your perspective, is this device Advantageous or Antiquated?
At first glance, while Antiquated appears “right”, it precludes capitalizing on a natural communication channel.

Are you curious who invented the original fax machine and when? 

Those guessing Alexander Bain and 1843 are correct. Yes, when John Tyler (remember him?) was the U.S. President.


Although (modern) desktop faxing became prominent during the 1980s/90s, today’s versatile methods are beneficial conduits for healthy connections. Just as today’s digital hearing devices are “not your grandfather’s hearing aid,” fax technology has advanced impressively.
Instead of these, think out of the box and in the cloud. Currently, many practices employ faxing R&R with physician networks:

  • Referrals received
  • Reports patient visits, if not sent via their office management system

Beyond functional basics, it is Advantageous to Hear the Fax™ about Growing Physician Referrals.

Certainly, “surprising” recipients with quality content is crucial. Far from “lucrative” sweepstakes or travel offer throwaways, lasting value is earned and gained by efficiently transmitting Educate Well Monthly content which syncs with your In Practice, In Community and Online messaging channels.
Stay in Touch,
Via the Cloud
Value-Added Benefits

Utilize fax communication method typical between medical practices
Efficient and effective delivery of research-based educational touch points
Raise comorbidity awareness with a turnkey and affordable solution
Demonstrate patient-centrism with practice-branded content

Fax Facts

Instantaneous delivery over a priority network
Saves time, energy and equipment cost
Transmission shows local phone number
Detailed reporting on delivery rates


Be a Thought Leader, Just Keep Nurturing

For example, this Hear the FaxSample Educational Trio presents distinct touch points throughout the month. To add variety, each comorbidity topic’s collection, in addition to practice branding and contact information, integrates:

  • Awareness
  • Good Humor
  • Referral Process
How to operationalize? 

As with Targeted Mail Postcards, easily done. Ensure your contact data accuracy, share initial list with us and in due course, well-earned additions. We seamlessly handle database mechanics and automated distribution, then provide delivery details. Turnkey, again.

What is your return on investment? 

In addition to valuable brand awareness and educational pursuits, Best Practices realize nurturing physician referrals is a systematic process, not singular endpoint. Whether 100–250–500 contacts, your highly affordable investment is the same and helping one more patient covers an entire year. For those seeking to Outsmart, not Outspend (quasi) competition, networking effects are evident.

To learn more and explore opportunities to integrate your customized content, simply click here and let’s talk.

See you next week for a Dementia-focused refresher on E-Newsletters, just in time for June’s Brain & Alzheimer’s Awareness Month.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392

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