Volume 76
September 8, 2021
Snapshots, For the Better
  • 1000 Songs 
  • Begin With the End in Mind
  • The Apple of Your Eye
  • Surprising Inspiration
  • Residential Contrasts
  • What’s An Ambassador?
Opportune thought leadership invents pragmatic solutions beneficiaries may not yet realize were necessary or achievable. How many knew they needed “1000 songs in their pocket” when Steve Jobs introduced iPods® on October 23, 2001? From a hearing industry vantage point, it is worth examining how this announcement heralded a music industry revolution. With this groundbreaking scenario as a noteworthy example, what useful inventions might we co-create with Senior Living Community (SLC) decision makers?

Our PEAK Performance plans have addressed resident-centric issues including:
  • “Having problems hearing in the dining room.”
  • Informative educational presentations
  • Medically relevant comorbidity awareness
  • Hearing Health Bingo events
  • Hearing aid troubleshooting
  • Prevention of hearing aid loss and damage
  • Staff engagement and training
To capitalize on this targeted array, Steven Covey motivates:

“To begin with the end in mind means to start with a clear understanding of your destination. It means to know where you're going so that you better understand where you are now and so that the steps you take are always in the right direction.”

By compassionately providing expert service, you are destined to improve SLC residents’ hearing health-related quality of life and from whole-person care perspectives, empower better-informed wellness decisions. Further, seniors comfortable communicating in difficult listening situations are more inclined to participate in enriching activities. In fact, your best practices application of these grassroots educational marketing initiatives will impress SLC decision makers, solidify incumbency and amplify impact.

With iPods® a breakout device (400 million+ units sold), Apple’s iconic branding strategy has since built a global juggernaut with a market capitalization approaching 2.5 trillion dollars. Their brilliant innovation consistently delivers amazing products and services, including: https://www.apple.com/airpods/

To gain valuable insights, read: Inside Apple
Prized discoveries should be treasured wherever located. Hearing, listening, healthcare, technology, communication or socialization. Sometimes, surprising inspiration is found outside categorically-defined realms.

Beyond core SLC programs, what strategic inventions should uniquely benefit these target audiences? Is that a Million $? From a hearing care industry vantage point, we believe so. Do you have Hearing Health Ambassadors?

Within our practice, friends and family referrals are essential. Those delighted by service and quality of life outcomes may encourage others to seek our care. When patients depart our clinical space to resume daily routines, we hope Better Hearing is Better Healthcare goals stay top of their mind. In all probability, each current patient, excepting family members, lives separately.

In stark contrast, your SLC patients live in communal settings. When purposefully nurtured, these residential profiles will accelerate practice growth. This hearing acuity challenged cohort:
  • Resides in the same facility
  • Enjoys meals together
  • Knows one another, often via activity subgroups
  • Participates in common activities (such as Bingo…)
  • Shares community, with Golden Years to enjoy
  • Often has difficulties with activities of daily living

By comparison, in the first month post fit, while in practice patients acclimate separately, SLC residents see each other frequently. If proximity and interactivity can trigger advocacy, then how can we channel healthy mindsets?

In our personal and professional lives, it is remarkable how aspirations can drive motivations. For a moment, reflect on your lofty aims and those of family, friends and colleagues. Or Olympians sporting incredible discipline. Do you often ask patients, what precious sounds they would like to rediscover? Goals matter.

With ambitions as our North Star, how is Ambassador defined? In political terms, it may be a diplomatic agent of the highest rank. After stellar careers, accomplished individuals are proudly named U.S. Ambassadors to foreign countries, then admirably titled for life. As an interesting reference on their gravitas:
More broadly, an ambassador can be one who represents or promotes specified activities. Why are you not yet familiar with a Hearing Health Ambassador (HHA) program? Perhaps because we must invent it. Will you join our SLC volunteer mission? For those aspiring to Elevate the Profession, it is destined to be an influential journey.
Bruce Essman
CEO
High Definition Impressions (HDI)



314.276.7392
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