Snapshots, For the Better
- High Integrity Rulers
- Salesy or Educational?
- Pique Interest
- Schemas
- Loving BINGO
- Before, During & After
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To complement The Golden Rule, have you heard of High-Integrity Rulers? While standard rulers measure inches, “High-Integrity Rulers” assess the fundamental intent of persuasive methods. |
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Professionally speaking, would you rather be perceived as $alesy or Educational? From our vantage point, subject matter experts who decisively Amplify Their Impact are principally guided by knowledge-driven aims. From stellar reputations and best practices to research-based information and personalized plans of care, well-respected impacts rule. When uber-challenged by the hearing care industry’s rapid evolution, those productively networking with allied medical specialists get measurably better results and face less competition on high-integrity pathways.
Inspired by educational imperatives, an operative question within Senior Living Communities (SLC) is which outreach initiatives will pique decision-maker interest and resident engagement. In fact, inventive programs are frequently envisioned by frontlines professionals like you. Years ago, a progressive practice owner suggested, “realizing residents enjoy playing bingo and wellness directors are tired of repeating activities, we should develop an informatively fun event.” Bingo, with B = a BIG idea.
To appreciate why this intuitively makes sense, we reference the concept of schemas, which Piaget initially defined as: “a cohesive, repeatable action sequence possessing component actions that are tightly interconnected and governed by a core meaning.” In other words, cognitive frameworks which provide usefully-organized shortcuts for interpreting vast amounts of information in daily environments. Within this construct, there are social and event schemas, each which define expected behavior patterns and mental scripts in certain scenarios. Here's how schemas relate to introducing ...
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SLC residents loving BINGO have learned what to expect and know what is expected when they play. On purpose, ingrained expectations may be remarkable conduits, including the usual:
- Event schedule and location
- Attendees
- Setting
- Host or announcer
- Duration
- Social interactions
- Number of games played (and who wins…)
- Door prizes (think bling) and take-home materials
It is clever to adapt a perpetually-loved activity as a novel educational platform instead of speculating on uncertain techniques. Once again...
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Believing SLC audiences should count on us bringing Hearing Health Bingo to life, our first callout is the decision-maker presentation which this co-branded introductory handout previews. |
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Where educational programming needs and bingo affinity intersect is a natural place for Healthy Hearing, Better Living creativity to flourish.
In Made to Stick terms, this is Simply an Unexpected twist on a reliable mainstay. It will be Concrete via creative event dynamics and Credible by way of advocacy from SLC and other residents you wonderfully care for. Emotion is triggered by enthusiastic engagement and healthy hearing catalysts. Regarding Stories, buzz travels fast when delighted attendees tell friends, “We had fun and learned a lot, you should join next time.” Remember, surprise derives from breaking schemas.
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“Learning is a treasure
that will follow its owner everywhere.”
— Chinese Proverb
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With collaborative approval to proceed, plans are developed for launch date and monthly or quarterly schedules. For optimal results, it is crucial to focus on tactical action steps Before, During and After (BDA).
Timeframe: Before
Primary Goal: Effectively promote pre-event awareness
Discover:
- Learn from SLC decision makers which methods typically work best or conversely, not so
- Brainstorm on practical ways to stimulate attendance
- Ask resident thought leaders for helpful suggestions
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Timeframe: During
Primary Goal: Create an engaging, informative and memorable event, with on-the-spot scheduling of personalized hearing consultations
Discover:
- Learn from highlights and challenges of previous wellness events
- Communicate proactively with all involved for successful implementation
- Role play upbeat presentation and get comfortable with the flow
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Timeframe: After
Primary Goal: Timely follow up with genuine enthusiasm
Discover:
- Express appreciation to all who supported and attended
- Celebrate progress and identify areas to refine
- Delight residents with your expert care and gather testimonials
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The rule is, high-integrity education can be fun. See you next time, as we play to win! |
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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