Volume 344

October 28, 2026

While in-clinic conversations prescribe personalized treatment plans that guide patients on enjoying precious sounds daily, how often is your voice heard between in-person contacts? Is it weeks, months, years, or…? 

For advantageous reasons, Most Valuable Patients (MVPs) are those presently engaged. When their holistic care journey consistently delights, from initial fit to (especially) years of attuned aftercare, MVPs are more likely to:

• Remain associated with your Practice.
• Advocate for Friends & Family to benefit from your expertise.
• Seek your trusted advice on future technology upgrades.

Way back when (320 weeks ago), Volume 24 nominated this winning idea:

“Especially with competitive landscapes, difficult economic conditions, and industry disruption, the ‘your most important customer is one you already have’ adage is so true. In a hearing-care sense, building relationships via your most valuable patients (MVPs) is the best proven way to grow your practice. As emphasized previously, approximately 75% of patient flow often relates to friends and family or medical referrals.”

Given the primary goal to Just Keep Nurturing, what is your Practice’s self-assessment?

E-Newsletters are remarkably effective in scaling up informative interactions with your base. When initiating digital awareness campaigns, operational excellence delivers optimum results. To heighten turnout, make and plan on keeping these campaign promises.

#1. Establish Dynamic Duo target audience lists: 

• Patient database, ideally segmented by current, tested not helped, out of warranty, and 3-4+ prospective tech upgrades. This information will primarily derive from your OMS (more on that to follow).
• Professional contact database, reflecting medical networking connections with current and prospective sources.

Discover our new AIQ program here:

#2. Prioritize List Quality

Improving contact information accuracy directly increases deliverability rates. Just like physical mail sent via the USPS, we need the right address, not a mistaken guess. While it sounds mundane, your dedicated efforts to verify contact info particulars will not be in vain. These data fields are all that’s needed:

First Name ➡ Last Name ➡ Email address

• When extracting necessary data from your OMS and formatting the baseline version, carefully review to identify typos, along with patients who have moved or passed away. Make these corrections pronto.
• Share these updates with Team members involved in data collection to emphasize their frontline role in qualitative process improvement. Position these tasks as vital expectations, not “1 more thing.”
• After sending the 1^st E-Newsletter, analyze Bounce List of contacts that were not successfully delivered. Systematically update records by calling them to say a “friendly hello” and/or verify during their next visit.

#3. Expand List Quantity by purposely explaining to patients and listening companions why it is in their best interests to continually explore your Educate Well Monthly E-Newsletters’ informative content. From Did You Know? education to staying acquainted with your Team Members, Products & Services, community events and exclusive offers, there are valuable benefits.

Be prepared for those who say, “I already receive too many emails and don’t want to get anything $alesy.” 

Let’s talk about 2 nifty tools which leading Practices utilize to set a positive tone:

• A laminated copy of recent E-Newsletter so folks can see what they would actually receive. A typical response would be, “Oh, that looks educational, and I would like to keep learning about how hearing loss relates to my other medical conditions.”
• A complete E-Newsletter binder including: Cover sheet, Table of Contents, Monthly tabs and laminated versions of all 12 monthly E-Newsletters.

#4. Response Data

When viewers engage with E-Newsletters, learning is a 2-way street. While they learn from informative content, we learn from who and how often they pay attention. This reminds us of sage advice:

We Can’t Manage What We Don’t Measure.

To serve you well, our monthly Open Reports deliver valuable response data. Driven by an Engagement Score algorithm, your contact list is presented in rank order. As the excerpt sample below shows, an intuitive follow-up structure is built in with:

• ABC Priority Designation
• Contact dates
• Follow-up notes

View larger

Please join next week when we canvass opportunities to sort out your recipients’ votes.

If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at:

Bruce Essman

CEO

High Definition Impressions (HDI)

PracticeGrowthbyDesign.com

bruce@hdimpressions.com



314.276.7392

View Previous 50 Issues by Clicking on Links Below:

PGI #343 2026-10-21 | Your Practice Awareness Campaign. Get out the Vote!

PGI #342 2026-10-14 | Start SMART. Welcome Patients Well.

PGI #341 2026-10-07 | To Train Well Monthly, C Success

PGI #340 2026-09-30 | To Educate Well Monthly, Train Well Monthly.

PGI #339 2026-09-23 | Educate Well Monthly Team Meetings. On Point.

PGI #338 2026-09-16 | Culture is Communication. Do More.

PGI #337 2026-09-09 | Get Motivated, In Practice

PGI #336 2026-09-02 | Breaking Sound Barriers at The Moment of Truth

PGI #335 2026-08-26 | In the Seat. Why & When to Treat.

PGI #334 2026-08-19 | Gain Team Momentum. Learn How To.

PGI #333 2026-08-12 | To Get Strategic with Clicks & Picks. Discover How.

PGI #332 2026-08-05 | Your Clinic is the Classroom

PGI #331 2026-07-29 | Educational Tenacity, Decide to Act.

PGI #330 2026-07-22 | Back to School, Use Educational Tools.

PGI #329 2026-07-15 | Connect Hear™, Start Smart Now.

PGI #328 2026-07-08 | Ready. Aim. Connect Hear™

PGI #327 2026-07-01 | Reward Patients’ Intellectual Curiosity, Connect Hear™

PGI #326 2026-06-24 | Connect Hear™, What’s Trending.

PGI #325 2026-06-17 | From Advocacy to Access, Connect Hear™

PGI #324 2026-06-10 | Advocacy's Outcomes, To What Ends?

PGI #323 2026-06-03 | Speak Up for Advocacy. Get Straight A’s.

PGI #322 2026-05-27 | Physician Referrals: Strategic Planning Guide, Circles of Influence.

PGI #321 2026-05-20 | Guiding Principles, Pearls of Wisdom™

PGI #320 2026-05-13 | CME, Not Just for Me.

PGI #319 2026-05-06 | Better Speech-Language-Hearing Month. Best Time.

PGI #318 2026-04-29 | Effective METHODs, Doctors’ Orders.

PGI #317 2026-04-22 | Targeting Physician Referrals? You've Got Mail.

PGI #316 2026-04-15 | Modeling Physician Referral Methods: 1-2-3

PGI #315 2026-04-08 | AIQ Medical Networking. Deeper Exploration.

PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.

PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.

PGI #312 2026-03-18 | Implementation Science. AI Driven.

PGI #311 2026-03-11 | Implementation Science, The Power of Observation.

PGI #310 2026-03-04 | Hear the Facts & A Closer Look

PGI #309 2026-02-25 | Location, Location & Location. All is Well.

PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too

PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!

PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?

PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.

PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.

PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.

PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.

PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.

PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.

PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.

PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.

PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice

PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum

PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.

PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts

View our entire collection.

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