We have a special shout out to the City of Durham! They recently received a national first-place SAVVY award from 3CMA for their recruitment branding campaign, "Where Careers Meet Community" in the marketing category for cities of their size! Judges comments included, "fun tagline with multiple assets and engaging employee stories in this multi-pronged campaign made this recruitment effort a success! An innovative, multifaceted, and well-informed campaign to address a serious issue. Very comprehensive and well-balanced strategy." Check out this video, which was included in their award application: |