I don’t have ALL the answers – but, I do have SOME of the answers.
Authenticity and Digital Marketing
Can these two concepts coexist?
I had an opportunity earlier this month to meet with a fascinating group of local entrepreneurs. All of the members of this group were passionate about the work they do. They are artists, teachers, coaches, healers, creators, and more.

I found that some of these people were nervous about putting themselves 'out there' in their digital platforms. There was a certain amount of anxiety to 'do social media the right way'.

I get it.

There seems to be so much to all the platforms. So much to keep on top of. So many interactions to keep track of. Of course, we covered some of the 'hows', the 'whens', the 'whys'. That's what I do.

But - I'd like to share my own takeaway with you.

It was my observation that the folks who were using their digital platforms as an extension of their authentic selves - those who were sharing their thoughts, their goals, their struggles, - were the same business owners who had a mad-dedicated following. The authentic sharers found that their posts received more engagement and more shares, resulting in more clients, sales, gigs, etc.

Let that sit with you for a while.....
How do you feel about sharing your authentic self with an online audience?
Q: Facebook has changed how Pages show up in our feed, should I stop using Facebook for Business in 2018?

A: Seriously, there is no reason to panic and drop Facebook. This change was initiated quite some time ago and is really not so drastic. With the right strategy, Facebook is still a very powerful tool to market your brand, one that you don’t want to miss out on.

Your Power Tips:
  • Create high quality content
  • Use Facebook Groups
  • Promote your content
  • Diversify
Learning Opportunities
Group Coaching
Build a virtual ‘board of directors’ for your accountability and success. Activities and practices to strengthen your business platforms and increase your reach through group sharing and learning.
Groups Now Forming for March 2018
dates/times tbd
One-to-One Coaching
Optimize your digital platforms. Make them look great and be relevant and engaging, without wasting your time.

Walpole, MA

The Digital De-Cluttering Challenge
A 21-day online group program from Feng Shui Pathways begins 1/29.

Clear your digital clutter to create more calm and ease in your day to day life.

After spending January focused on reaching your personal and business New Year’s resolutions, it is now time to send out some positive vibes to your community and customers.
February is a time to spread the 💗  and it isn’t just about Valentine’s Day.
Monthly Small Business Resources
Helpful articles worth reading.
This month's titles:
  • Increase Your Presence with Stories
  • Got a Tagline? You Should!
  • Embrace Change to Grow Business
  • Face-to-Face is 34X More Effective
This month's titles:
  • Anatomy of an Effective Email
  • The Indispensable "Welcome" Email
  • Top 12 Emails of 2017
  • 13 Things to Start, Stop & Keep
Let's Answer Some of Your Questions
We work with small business owners who want to spend their precious time on creating awesome products and providing valuable services rather than agonizing over their website, email marketing or social media platforms. 
Not sure where to get started in your digital marketing efforts?
Let me and my ace team comb through all of your platforms to give you honest and smart feedback. (Seriously, we just love this stuff!)
Susan Finn Online | 508-400-2097 | www.susanfinnonline.com
This newsletter is created to be a resource for small business owners committed to building
an authentic and effective online presence. If you find that this information is not of value to you,
I invite you to unsubscribe using the link below.