Like most dreams, this part-time "decorated clothing" business would start small—in Steve's basement, where he spent each night preparing sales letters on his Royal Typewriter. But it took off big time. For every 100 letters sent, he got two or more in-person meetings, and those face-to-face interactions were extremely successful. This is where Steve's story differs from most others.

Before long, Steve was investing in large-scale embroidery equipment, some of the first computers on the market, and employees he could trust. Among the first on his team were his brother JR, JR's college roommate Jon Austvold, local high school graduate Jamie Iverson, and Dana Anderson,
Joan Conway, and more.